Saturday, June 14, 2014

Delight Consultants: How to Increase UI's Iowans

June 14, 2014, 9:40 a.m.

And see: "What Is It With the Iowa State Board of Regents?!" Iowa City Press-Citizen, May 16, 2014, p. A7, embedded in "Iowa's Economic Foundation? Graduate Education & Research," May 5, 2014; "April 1 Update: Early Deloitte Efficiency Proposals; Early Revelations Shock UI Faculty, Staff," April 1, 2014; and "UI Says, 'Deloitted to Meet You,'" March 29, 2014, with ongoing updates.

"I know we'll accomplish this"

Having successfully rebuilt a flooded university, UI's President Sally Mason, like a spunky, inspirational football coach at halftime, is once again asking her players to dig even deeper in battling the Regents' ongoing attacks: "We've faced challenges before, and I know we'll accomplish this if we all work together." Sara Agnew, "UI Lays Out Its Plan to Boost In-State Enrollment; Will Use More Paid Advertising, Raise Social Media Presence," Iowa City Press-Citizen, June 14, 2014, p. A1.

What's she talking about this time? Responding to the Regents' nonsense about funding Iowa's universities on the basis of numbers of enrolled Iowans. As they say in business, "You get what you measure," and if the Regents want to count Iowans the UI is determined to measure up.

In addition to President Mason, the UI is blessed to already have as its "Vice President for Strategic Communication" the experienced, creative, and energized Joe Brennan. As Sara Agnew reports,

Brennan said he’s confident changes will come in response to a more aggressive four-pronged approach to UI’s marketing plan.

First, UI’s news service will ramp up its efforts to reach news outlets inside and outside of Iowa to raise awareness about the university.

Second, UI will use more paid advertising, which includes a new television commercial expected in early July.

Third, UI will continue building its digital and social media presence, working to engage more people on Facebook and other channels such as Instagram.

Finally, UI will continue to reach prospective students through email, postcards and brochures.
I thought, "This is a terrific beginning, but what more might we do?" Who better to ask than the creative folks at Delight Consultants?

After being put on hold and transferred a number of times, a fellow who said his name was Happy Joe, the new accounts manager, came on the line. He gave me what they call their "Delight-ful Welcome," and asked what he could do for me. I explained our plight. Remembering that Sara Agnew had quoted Joe Brennan as saying "there is a $1 million marketing budget," I asked what we could get for $1 million.

"I'm so glad you asked me that, Nick," he said (we were immediately on a first-name basis), "and you're going to be glad, too." He continued, "You see, we have a boilerplate report we give to all the universities confronting your challenge. Usually we charge $2.5 million for this publication once we change the wording to make it look like it's just for them. But this week, and this week only, we're only charging $1 million for that four-page document -- if you don't mind that we haven't personalized it for your school."

"Sounds like a real bargain," I said, "but can you give me some idea of the suggestions it contains."

I was amazed at his willingness to answer my question and continue the conversation, as he launched into a long list of suggestions. Among them were:
"Ignore the Regents' academic admission standards. Of UNI's student admits 15% don't meet them, why should you try to?" he asked. "Don't let pride of quality education get in the way of numbers. With no admission standards you should pick up quite a few more Iowans. Sell it as more fair. Use a slogan like, 'Eliminate academic elitism. Give everyone a chance to show what they can do.'"

I told him Sara Agnew had reported that "UI admissions will pull its weight by contacting Iowa high school students much sooner, reaching out to them as early as their freshman and sophomore years." "Hey," he responded, "Don't they know that college football coaches are looking at kids in junior high and even sixth grade? Why wait so late? What you need to do is find a way to get into the hospital delivery rooms when these kids are born. Babies love a soothing voice. They'll remember you later. And it gives you a chance at the parents when they are most vulnerable, and already enrolling their kids in everything from quality preschools to colleges."

"Have you thought of redefining 'Iowan'?" "What do you mean?" I asked. "Your residence requirements are far stricter than they need to be," he barked. "The relevant legal standard is 'domicile,' not 'residence.' 'Domicile' is a measure of personal intention, not external evidence. Where do you intend to live, more or less permanently? You can make instant Iowans out of anybody, so long as they're willing to swear they intend to make Iowa their 'domicile.'"

There was a brief moment of silence. Then, "You know what you ought to do?" "No, what?" I asked. "You guys ought to get out there on Interstate 80 and block traffic. Governor Christi has written a manual for us on how to do it. We will include it if you want with our four-page manual." "That would be great," I said, "but then what?" "Don't be so dense. You sign 'em up. One form to declare Iowa as their domicile. Another to enroll in the University's free online instructional program. Your governor seems to think online instruction is really cool; he says that's why you don't need a College of Pharmacy building. So he and his Regents should support that idea. That could almost immediately double the number of Iowans you would have enrolled."

"I've got to go," Happy Joe said, "I'm backed up with calls from other schools right now. But here are another couple of quick ideas. Trying to reduce binge drinking is killing your enrollment. Try to regain your Princeton Review ranking as a party school. And for goodness sakes no more early morning Friday classes. Frankly, you really ought to only schedule classes on Tuesdays, Wednesdays, and Thursdays. Nothing like the opportunity for drunken four-day weekends to attract the young ones -- especially if you'd repeal your silly ban on smoking on campus." [Photo credit: "Top 20 Party Schools," Princeton Review, 2013, reporting the UI as nation's top party school.]

"Anything else?" I asked hopefully. "I assume you've considered Father Guido Sarducci's five-minute university. Five minutes may be a little extreme. But you could have a one-day college degree. Send Iowa City's pilots out around the state to fly them in, and then back home the same evening. Think about it. Send me the $1 million, and I'll get our four-page report right off to you. You'll see why we're called Delight Consultants." And he was gone.
I was surprised President Mason and Joe Brennan hadn't mentioned Father Guido Sarducci's approach, and that I hadn't thought of it earlier.

If you're not familiar with the bit, actor Don Novello's character Father Guido Sarducci notes that five years after they graduate, college students remember very little of what they learn. He asserts that all they remember could have been taught in five minutes, hence the "five-minute university." He illustrates with Spanish ("¿Cómo estás usted? Muy bien"), Economics ("supply and demand"), Business ("buy something and sell it for more"), and Theology ("Where is God? Everywhere. Why? Because he likes you"). You'll find the video clip at the bottom of this blog essay.

The idea of a Five-Minute University -- or at a quality school like UI the more rigorous one-day university -- opens up a number of other possibilities for tier programs for Iowa students.

As a boy, Justice Hugo Black (for whom I clerked) attended an institution called Ashland College, which "not only awarded B.A. and B.S. degrees, but also included a grammar and high school." [Hugo Black, Jr., My Father, p. 9.] The University of Iowa once contained "University Elementary and High School" (from which I graduated in 1952). If the UI were to re-establish such a school, and the Iowa Child Welfare Clinic (for two-to-four-year-olds, which I also attended), it would be perfectly reasonable to count all Iowans attending either as "University of Iowa students from Iowa" it seems to me.

There are already cooperative programs between the UI and Kirkwood Community College. What if we would simply incorporate Kirkwood into the University as an additional college. That would add a lot of Iowans to our student rolls.

Perhaps we could have separate tracks, or tiers, for those who enter the University of Iowa under the old academic standards track, and those who enter under the new no-academic-standards-whatsoever track.

The possibilities are endless. As President Mason has said, "We've faced challenges before, and I know we'll accomplish this if we all work together."

What ideas can you offer?



Father Guido Sarducci's Five Minute University, YouTube, http://www.youtube.com/watch?v=kO8x8eoU3L4 [3:56; 1,208,584 views; “Don Novello created the Father Guido Sarducci character in 1973 after finding a monsignor's outfit for $7.50 at a St. Vincent de Paul thrift shop. Adding sunglasses, a broom mustache, cigarette and a thick Italian accent, Sarducci became popular in a San Francisco nightclub.” “Don Novello,” Wikipedia.org, http://en.wikipedia.org/wiki/Don_Novello. Don Novello appeared during “the early 1970s on Rowan & Martin's Laugh-In and later in the 1975 Smothers Brothers TV show. His most prominent appearance was on Saturday Night Live in the late 1970s, during which time [Don] Novello was also a writer for the show.” “Father Guido Sarducci,” Wikipedia.org, http://en.wikipedia.org/wiki/Father_Guido_Sarducci

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Friday, June 13, 2014

DWI, DWT, DWD: Keeping Our Eyes On The Road

June 13, 2014, 8:00 a.m.

It's the Distraction, Stupid!

[Now [June 16] published as, Nicholas Johnson, "Is Texting the Problem, or Just Part of the Problem?," Iowa City Press-Citizen, June 16, 2014, p. A5.]

The Press-Citizen thinks we ought to get tougher on DWT -- "Driving While Texting." Editorial, "Send Message to Lawmakers About Texting Ban," Iowa City Press-Citizen, June 13, 2014, p. A9. Apparently, law enforcement in Iowa regarding this dangerous practice can only occur once a driver is stopped for something else. [Photo source: unknown.]

OK, it's hard to argue with the paper's position.

But might we benefit by thinking about this a little longer?

One of the toughest intellectual, linguistic and analytical struggles in addressing a good many challenges is figuring out what it is we are really trying to accomplish, conceptualizing the goal -- or as I used to put it to my colleagues on the school board: "How would we know if we were ever 'successful'?"

A lumber yard owner deciding whether she or he is in the "lumber business" or the "building materials business" can make the difference between profit and loss. Costco and Walmart have decidedly different ideas about how many thousands of items such stores should stock (as well as the impact on profits of paying employees a living wage!). What should be the goal, and measure, of a junior high social studies teacher: the test scores his or her students get, the test scores they get in high school social studies classes, the number who go to college and choose social studies-related majors once there -- or the number who apply what they were taught five and ten years after getting out of college, by registering to vote, actually voting in primaries, school board and city council elections, participating in political parties and campaigns, actually running for office, or becoming what Ralph Nader has called "a public citizen"?

When I was a boy, the speed limit in Iowa was, simply, "reasonable and proper." It might be a little ambiguous, but isn't that really our goal? Is it "reasonable and proper" to drive 55 mph in a 55 mph zone when the early morning fog still hangs over a very icy road? Of course not.

Similarly, is it really texting that is the problem? Isn't texting just a part of the problem -- one that no one could have anticipated 20 years ago? If we'd like to be a little more precise than "reasonable and proper," but less specific than "texting," and we'd like a word that eliminates the need to constantly revise the law as new technology comes along, how about "DWD" -- "driving while distracted"?

Isn't that the problem? Whatever your confidence about your "multi-tasking" abilities, it is impossible to compose (or read) text on a handheld device and keep your eyes on the road at the same time. But your driving suffers the same impairment regardless of the cause of the distraction: driving while shaving or putting on makeup, reading the paper, changing stations on the radio, turning around to watch kids in the back seat, looking on the floor of the car for the quarter or toll road ticket you dropped, figuring out your location on your GPS device, even concentrating on a serious hands-free phone conversation -- or an intense conversation with a passenger in the car.

Shouldn't this be our legislative, and editorial, focus -- DWD, "driving while distracted," what many claim is as hazardous as DWI.

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Tuesday, June 03, 2014

Net Neutrality: Social Change Via Satire and Ridicule

June 3, 2014, 11:00 a.m.

NOTE: Hopefully, after watching this John Oliver bit you, too, will want to file a comment with the FCC regarding its Net Neutrality Proceeding. (My comment is at the bottom of this blog essay.) Although it's easy to do, here are the easy 1-2-3 steps:

1. Prepare in advance the text of the comment you would like to file -- a sentence, or brief paragraph or two (to avoid the frustration of having something go wrong when entering it in the box to be provided, and having to start all over again).

2. If you have difficulty reaching the FCC form for filing comments, try the usual: use a different browser; check your settings for cookies and pop-ups. To reach the form you have two possible paths. (a) One is to go to http://www.fcc.gov/comments. On that page you'll see a list of FCC proceedings, click on "14-28" ("Protecting and Promoting the Open Internet"). If you don't see the list of proceedings there (as I did not when I first tried), try (b) going directly to the FCC's "Electronic Comment Filing System" (ECFS) at: http://apps.fcc.gov/ecfs/hotdocket/list.action. The "Proceeding List" (that is, list of FCC proceedings) is at the top of that page. The proceeding you want ("Protecting and Promoting the Open Internet") is now the proceeding at the top of that list. Click on the link provided for its number: "14-28."

3. Either 2(a) or 2(b) will take you to the "ECFS Express Upload Form," http://apps.fcc.gov/ecfs/upload/display.action?z=lexe8

(a) The "Proceeding Number" blank is filled in for you already, "14-28." (b) Enter your name in the "Name of Filer" blank. (c) Enter your Email Address in its blank. (d) In the "Address" section, below, fill in your address, city, state, and zip (e) Block, copy and paste your prepared comment into the box provided (or just keystroke it if you didn't prepare one earlier) (f) When you're done, below that box click on "Continue." (g) This will take you to a page where you can either "Modify" or "Confirm" what you have just entered. If you are satisfied with what you see, click on "Confirm," and your comment will be sent -- and provide you notice that it has been accepted. (Note that this page also provides you with a link to where you can "check on the status of your filing.") You are now free to resume whatever you just interrupted in your life or work.

John Oliver Savages Federal Communications Commission

There are many alternative strategies for bringing about social change, reform, cultural change, or other improvements in the lives of ordinary people.

There is the academic approach: empirical research, data gathering, and the subsequent scholarly articles.

[Scroll down to view video from which this photo of John Oliver was taken.]

There are the popular books, think tank reports, congressional hearings and reports.

There is the use of legal and political process in the form of strategic litigation, or the lobbying of legislative bodies.

There are the philosophical or religious appeals to our better angels, what is required of us morally and ethically.

There is violence -- sometimes, as with our abolition of slavery, including actual war.

And then, there is satire and ridicule. For example, the movie "Network" addressed in roughly two hours what I spent seven years writing about in the form of dissents to FCC opinions.

There are also questions regarding the effectiveness of each of these alternative strategies. The major question regarding reform via satire is the extent to which it is taken seriously, let alone produces action. Is it as quickly forgotten as it initially brought on the joy of laughter? How many of the jokes you heard in someone's stand-up routine one evening can you remember the next morning?

John Oliver seems to have come up with an answer to that question -- or may have. We'll have to await reports of how many comments his appeal produced at the FCC.

Here is what I consider one of the most brilliant examples of satire in the cause of education and advocacy to action I can recall ever seeing.



[Excerpt credit: John Oliver last appeared on Comedy Central's Daily Show with Jon Stewart last December 2013, after seven years with the show. Since April 27 he has been hosting his own weekly show, Last Week Tonight with John Oliver on HBO, Sunday nights at 11:00 ET. The excerpt from his June 1 show has appeared a number of places on the Internet; this one is from YouTube, http://www.youtube.com/watch?v=fpbOEoRrHyU. See, Joan E. Solsman, "John Oliver's Net neutrality response swamps FCC," cnet.com, June 3, 2014.]

Curious as to what comment I submitted to the FCC? Here it is:

The Internet is as much of a common carrier, a public utility, as the postal system and early AT&T, can serve similar functions in binding our nation together and encouraging communication, with low prices for users, equal access, pricing, and speeds of transmission for all. Without this structure and approach, the FCC -- however dedicated and committed -- will be unable to even know about, let alone prevent, the hundreds or thousands of abuses that will inevitably arise.
-- Nicholas Johnson, former Commissioner, FCC, 1966-73

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Wednesday, May 07, 2014

Iowa's Economic Foundation? Graduate Education & Research

May 5, 2014, 3:30 p.m. [with related subsequent additions as the story evolved]

What is it with the Regents and the University of Iowa?
If you think education's expensive
Just wait 'til you start paying for ignorance

-- bumper sticker
Executive Summary: It costs much more to educate graduate students, especially those entering the professions, than to educate undergraduates. (For example, in allocating money to the University of California, the State's formula provides appropriations for dental students that are five times those for undergraduates). In the past, although the Regents have not formally recognized these disparities as such when allocating appropriations among the State's three universities, the formula it has applied had the effect of going part way in that direction (see paragraph 5 of text, below).

A Regents' committee is now recommending that (a) the disparity be removed entirely (providing the same amount, per student, for professional and graduate students as for undergraduates), and (b) that the allocation be provided only for students who are Iowa residents.

The effect of this proposal is to substantially underfund, and thereby weaken, the State's flagship, nationally recognized research university, the University of Iowa. Thus, if this new formula is adopted by the Regents, not only will it necessitate reducing the quantity and quality of education received by Iowans (and others) at the University (including undergraduates), it will also reduce the economic contribution of the University to the economy of Iowa -- currently estimated to be in the range of $6 billion a year.

There are five major sub-heads below, in bold. Scroll down to those that most interest you if you wish:

What the Regents' Committee is Proposing

What's Wrong With This Proposal? Its Adverse Impact on Quantity and Quality of Education

Weakening the University of Iowa Necessarily Reduces Its $6 Billion Annual Contribution to Iowa's Economy

What is the Economic Impact of the University of Iowa -- Now Threatened by the Proposed New Budget Formula?

Conclusion

And see Note, below.

A column drawn from this blog essay appeared in the Iowa City Press-Citizen May 16, and is available below: Nicholas Johnson, "What Is It With the Iowa State Board of Regents?!" Iowa City Press-Citizen, May 16, 2014, p. A7 (along with links to related material on that day's page of the paper).

And on another allegation: Are UI's entering students sufficiently "welcomed" and "comfortable"? Regents' president Rastetter charges they're not.

Finally, for some serious comment about the economic and other value of fully funding higher education -- set in an editorial cartoon format -- don't miss "Silhouette Man Wonders WTF Is Wrong With Americans."
_______________

Now that we're producing more dirty oil in the U.S., and moving it with tanker cars poorly designed for the journey, every once in a while they leave the tracks, causing massive fires and rivers polluted with “blobs of black glue” (in this case from highly toxic and explosive Bakken Crude from North Dakota). Paresh Dave, "Oil tanker train derails in Lynchburg, Va., triggering fire and spill," Los Angeles Times, April 30, 2014 ("Wednesday’s fire is the latest in a series involving trains carrying crude oil as the nation’s drilling boom fuels a surge in oil transportation"). [Photo source unknown.]

What the Regents' Committee is Proposing

That's kind of what happened last Monday [May 5] when the Board of Regents budget model committee jumped the tracks. The difference is that an oil spill and polluted river can be cleaned up -- sort of. The kind of economic damage to be done by the committee's budget model will still be hurting Iowans decades from now.

What the committee thought, or at least said it was doing is "performance-based funding" -- higher education's "flavor of the month" these days. I will leave to others an evaluation of this philosophy in general and what some may view to be the committee's application of it to 40% of the State's appropriations for Iowa's three Regents' universities in particular.

What I want to address is the 60% of what it did that is not, by any standard, "performance-based funding."

In the past, legislative appropriations for the three universities were divided 42% for the University of Iowa, 42% for Iowa State University, and 16% for University of Northern Iowa. The new formula will allocate 40% of the money according to "performance" regarding such things as graduation rates, degree progress, and job placement. [Former Dean Fethke asserts that "Taking cost differences into account, if the annual regent allocation to the UI, ISU and UNI were based on their reported relative costs per full-time student, the budget split would be 45-29-26, respectively." Gary Fethke, “One Size Doesn’t Fit All for Regent Schools,” Des Moines Register, May 9, 2014, p. A15.]

However, the Register reports, "The budget model the group proposed would consider above all the enrollment of Iowa residents in full-time degree programs in each of the three universities." That is, "60 percent [of the entire legislative appropriation would be allocated among the three universities on the basis of their percentage of the total number of Iowans enrolled in all three schools combined, including] resident full-time students in undergraduate, graduate and doctoral/professional degrees." Sharyn Jackson, “University funding plan focuses on Iowa students,” Des Moines Register, May 6, 2014, p. A7.

What's Wrong With This Proposal?
Its Adverse Impact on Quantity and Quality of Education
It's self-defeating; economically an assault rifle in the foot. Face it, Iowans make up roughly 1% of our nation's population. Our universities benefit from the higher tuition paid by international and out-of-state students. To the extent the Regents' universities are provided incentives to admit more Iowans, total tuition revenues will decline, ultimately leading to upward pressure on in-state tuition rates.

Iowa's economic growth requires immigration. "'For us as a state, not to have a strategy to continue to try to attract top global talent, we are not putting ourselves in a strong position for the future,' said Jay Byers, chief executive officer of the economic-development agency Greater Des Moines Partnership. 'We are a nation, we're a state, we're a region of immigrants, but (had it not been) for immigration over the last decade, the state of Iowa would have lost population. "Stemming the Shortage of Highly-Skilled workers in The Corridor, Nation; Immigration Already Has Hit Its Cap for H-1B Visas for the Year," The Gazette, August 25, 2013; updated March 28, 2014.

Diversity helps prepare Iowa's young for today's global economy. Exposure to a wide variety of individuals is a significant part of a young Iowan's education at our universities. Students from other countries and regions of our country, various socioeconomic levels, different races, ethnicities and languages, among other things, enrich education. Funding limited to Iowa residents provides incentives to our universities to cut back on the admission of out-of-state and international students.

This narrow world view of what's relevant for Iowans is illustrated in a "Non Sequitur" cartoon published the week following this blog essay.


[Cartoon credit: Wiley Miller, "Non Sequitur," May 12, 2014, gocomics.com/nonsequitur.]
The Board of Regents' equivalent to the parochial view of New Yorkers would be a worldview represented by a wall of clocks displaying the time in Sioux City, Des Moines, and the Quad Cities.

Aren't the Regents interested, at least in large measure, in promoting Iowa's economy by increasing the number of well educated Iowa residents who can help create jobs, or at least fill those going wanting for lack of highly skilled applicants? If so, would they rather the University educate native-born Iowans who then leave the state for more lucrative jobs elsewhere, or out-of-state students who want to come here so badly that they are willing to pay the out-of-state tuition and then stay here after graduation? Iowa's President Sally Mason says 40% of our out-of-state students do stay here. Think about it. O. Kay Henderson, "Mason says 40 percent of out-of-state students stay in Iowa after graduating," Radio Iowa, May 12, 2014.

It fails to take into account differences in the universities' entrance requirements. The University of Iowa requires that entering students have either taken itemized basic courses before coming to Iowa, or that they take remedial instruction in those areas at Iowa before graduating. It is my understanding that Iowa State does not have these requirements, and that the University of Northern Iowa has lower entrance requirements generally. Thus, unless the University of Iowa is willing to lower its expectations and entrance requirements it will be at a substantial disadvantage in recruiting entering undergraduates from Iowa in competition with Iowa State and UNI.

Graduate education and research is more expensive than undergraduate. There's a limit to how much a potential surgeon or dentist can learn by sitting in a 300-student lecture hall. Indeed, regardless of the subject matter, graduate and professional student education necessarily involves a lot of one-on-one and small group time with professors and researchers -- as well as often very expensive facilities and equipment. As noted above, Dean Fethke notes that for dental students this can run five times the cost of educating undergraduates.

Research and other grants go to top schools. Major government and foundation grants are not spread equally among all the nation's colleges. They go to the top research universities. The University of Iowa is one of them. To continue as such it needs the kind of funding that can attract, and then hold, top faculty in all departments. A funding formula that is (a) limited to Iowans, and (b) treats undergraduates and graduate/professional students as equivalent, is either designed to destroy the school's reputation and role, or the product of ill-considered policy. The money the University of Iowa brings into the state is very closely related to the quality of the faculty and their research. So cutting support there is definitely a foot shooting exercise.
Weakening the University of Iowa Necessarily Reduces Its $6 Billion Annual Contribution to Iowa's Economy

The University of Iowa is an economic engine for this state. It is exactly what our economy needs. We don't have a shortage of jobs for our most creative highly skilled workers. We have a shortage of workers adequately educated for the jobs that are available for those with such abilities in this highly competitive information age.
"As rising unemployment and layoffs beset workers around the country, Iowa faces a different problem: a surplus of jobs. Or to put it another way: a shortage of workers. A survey of companies by Iowa Workforce Development, a state agency, found as many as 48,000 job vacancies, in industries including financial services — Des Moines trails only Hartford as the nation’s insurance capital — health care and skilled manufacturing. One estimate projects the job surplus to reach 198,000 by 2014, with vacancies increasingly in professional positions. Greater Des Moines alone faces a shortfall of 60,000 workers in the next decade.

"The state provides a small, advance view of what some economists predict will be a broader shortage of skilled workers in the next 20 or 30 years, as tens of millions of baby boomers retire from the workplace, and the economy produces more new jobs than workers. Potential consequences include slower economic growth and competitiveness, as well as higher wages for skilled workers and greater inequality."
John Leland, "As Iowa Job Surplus Grows, Workers Call the Shots," New York Times, May 31, 2008.

"How did we go from the Great Depression to 30 years of Great Prosperity?" former Secretary of Labor Robert Reich asks. Robert Reich, "How Our Prosperity Became Stagnation," Des Moines Register, May 29, 2011, p. OP1 (no longer available online). "Government . . . widened access to higher education. The GI Bill paid college costs for those who returned from war. The expansion of public universities made higher education affordable to the American middle class. . . . Government could have enforced the basic bargain. But it did the opposite."

Public universities -- like the evolution of public K-12 schools centuries before -- were created to provide free or radically reduced-cost higher education to the people of their states, out of an awareness of the relationship between education, economic growth and quality of life.

How did California became the seventh largest economy in the world? It was in large measure because of its three systems of free education for Californians: the universities of California, the California state universities, and its community colleges -- similar to the way, as Robert Reich notes, the entire nation enjoyed the economic boost provided by the GI Bill that brought World War II veterans to the University of Iowa campus for a free education when I was growing up in Iowa City.

What is the Economic Impact of the University of Iowa -- Now Threatened by the Proposed New Budget Formula?

The positive economic impact of the University of Iowa on every Iowan is huge. See the the Tripp Umbach study, "University of Iowa Economic Impact Study; Fiscal Year 2008-2009," September 30, 2010.

"More than 30,000 students enroll at the University of Iowa each year. Some 58 percent come from Iowa, 25 percent from adjoining states, and 9 percent from the remaining states. International students from 104 countries make up 8 percent of the University’s enrollment. The UI educates many of the state's professionals: 79 percent of Iowa's dentists, 50 percent of Iowa’s physicians, 48 percent of Iowa's pharmacists and teachers and administrators are present in 80 percent of Iowa’s K-12 school districts." Id. at 3. Not incidentally, given the proposed budget model, "more than $143.7 million in fresh dollars entered the state of Iowa in the form of tuition from out-of-state students [with] a total impact on the state of Iowa of $380 million." Id. at 5.

Beyond the human capital, the direct and indirect contributions to Iowa's economy are enormous -- "$1.00 of every $30.00 in the Iowa economy is supported by the University of Iowa." Id. at 4.

According to Tripp Umbach, the University of Iowa Annual Impact on the Iowa Economy (explained more fully in its report) includes:
o $6.0 billion in total economic impact generated by UI operations in the state of Iowa

o $1.4 billion in total University-related spending (capital and goods and services)

o 51,818 jobs created in the state of Iowa as aresult of the UI

o $429.5 million in external sponsored research, supporting more than 6,275 jobs ["Iowa ranks 20th among public universities in federal research and development funding." Id. at 8. "These [6,275 research-related] jobs include not only direct employment by the University of Iowa research professionals (2,510 direct FTEs) but also indirect jobs created for supply and equipment vendors, contractors, and laborers for the construction and renovation of laboratory facilities, administrators and managers who support the research infrastructure, and jobs created in the community by the disposable income of the scientific workforce. Id. at 10. "Public research universities such as the University of Iowa stimulate economic development and extend the benefits of learning and discoveries to the citizens of the community, region, state, nation, and world. University-based research has proved to have a substantial and measurable affect on business formation and economic development. Research performed by Adam Jaffe at Harvard found that “. . . a state that improves its university research system will increase local innovation both by attracting industrial R&D and augmenting its productivity.” Id. at 11, citing Jaffe, Adam B., “Real Effects of Academic Research,” American Economic Review, March 1991, pp. 957-970.]

o $208.1 million in direct and indirect expenditures associated with people visiting UI

o $486.9 million to state and local government taxes, including sales, property, and business
Id. at 2.

In addition, the Tripp Umbach study estimates the economic value of voluntary contributions that benefit the state:
o 2009, UIHC provided more than $232.5 million in care to Iowa state residents for which it did not receive full compensation (charity care or bad debt).

o UI staff, faculty, and student employees donated $24.8 million in 2009 to local charitable organizations.

o UI staff and faculty provide hours of volunteer services. The economic value of such services is estimated at more than $17.0 million.

o UI students (undergraduate and graduate) also provide benefits in the form of contributions to local charities. It is estimated that the students donate nearly $6.5 million to local charities and that their volunteer activities are valued at nearly $20.5 million. These dollars are in addition to the [$6 billion] economic impact outlined above.
Id. at 13.

Conclusion

The Board of Regents, and its committee, probably have the legal right to ignore the University of Iowa's educational, research, and economic contribution to the state. They can work their will in dismantling it, by failing to take into account in budgeting the significantly higher costs associated with graduate and professional education and research. I haven't pursued the legal implications. But the thinly veiled consequences of this budget formula will cost every Iowan many multiples of any savings.

It is the Iowa Legislature, the Board of Regents, and its budget model committee -- not the universities -- that have made the decisions to abandon what Reich calls "the basic bargain." It is they who, by radically reducing the percentage of public support of higher education, have necessitated the escalating cost of Iowans' tuition.

Tripp Umbach reports that "In FY 08-09, the University of Iowa received $379.4 million in appropriations from the state of Iowa. For every $1 invested in the University of Iowa by the state, $15.81 is generated in the state’s economy. The total UI operation budget for FY 08-09 was $2.68 billion." Id. at 5. Thus, this public university, formerly named the State University of Iowa, received only 14% of its financial support from the State -- making it more like a private, than a public university, with tuition to match.

In short, like Walt Kelly's character in the comic strip "Pogo" once observed, "We have found the enemy and he is us" -- us and those we have chosen to elect as our governor and legislators (and the Regents they appoint), who have refused to provide adequate public support for what has been historically recognized as an enviable and productive American public good, and the graduate education and research foundation upon which a prosperous Iowa economy can be built.
_______________

Note: Let me make unambiguously clear at the outset that (a) whatever may be the outcome of the University of Iowa's funding will not affect me personally -- financially, professionally, politically, or socially -- any more than its impact on every other citizen of the state, and (b) I have not communicated or consulted with, or been informed or advised by anyone in the University's central administration, nor have they -- or anyone at the law school -- seen this before it was posted. The information contained here comes from the Des Moines Register's coverage of the story [Sharyn Jackson, “University funding plan focuses on Iowa students,” Des Moines Register, p. A7, May 6, 2014], and the opinions expressed are solely my own.

This essay focuses only on higher education. It is in no way intended to minimize the importance of early childhood, K-12, community college, and four-year programs -- all of which I have strongly supported in the past, especially community colleges. This essay's message is simple: If Iowa is to continue to receive the enormous benefits that a nationally-recognized major research university can provide (including the added benefits to the Iowa undergraduates who are there), it must be funded in a way that recognizes the disparity in costs between undergraduate and graduate/professional education.

Four days after the posting of this blog entry on May 5, the former Dean of the Tippie College of Business and Interim President of the University of Iowa, Gary Fethke, published his take on these issues. Gary Fethke, “One Size Doesn’t Fit All for Regent Schools,” Des Moines Register, May 9, 2014, p. A15. Totally consistent with this blog essay in tone and ultimate position, it contains more factual detail about costs per student, tuition, and appropriations, and fewer of the other arguments put forth here.

The May 12 Daily Iowan ran a "Guest Opinion" column signed by 13 very distinguished members of the University of Iowa faculty, each of whom had served one or more terms as president of UI's Faculty Senate. "New funding model hurts UI," The Daily Iowan, May 12, 2014 ("The recent recommendation by the Performance-Based Revenue Model Task Force of the state Board of Regents to allocate legislative funding largely on the basis of undergraduate Iowa residents enrolled would prove devastating to the University of Iowa. If fully implemented, the recommended revenue model would slash our annual legislative-general-fund appropriation by nearly $60 million, with those funds being reallocated to the other two schools.").
-- Nicholas Johnson

What Is It With the Iowa State Board of Regents?!
Nicholas Johnson
Iowa City Press-Citizen
May 16 2014, p. A7

What is it with the Regents and the University of Iowa?

An earlier Board ran off one of the most competent university presidents in the nation, who was quite willing to stay. (He had to settle on the presidency of one of the nation’s most prestigious universities at three times the salary, and is now president of the Smithsonian Institution.)

The Register editorialized March 8 that, “The Iowa Board of Regents took [UI President] Sally Mason to the woodshed last week” for lack of communication -- when it was they who cancelled the meetings she had requested.

Later that month, believing this efficient and innovative University needs to be more so, it hands over $2.5 million to a consultant. “UI Says, ‘Deloitted to Meet You,’” http://fromdc2iowa.blogspot.com/2014/03/ui-says-deloitted-to-meet-you.html. ("Consultants borrow your watch to tell you the time; then they walk off with your watch.")

In their latest episode of “Can You Top This?” they have a committee proposing a new “budget formula” to transfer money away from the University of Iowa to Iowa State and the University of Northern Iowa. Although they refuse to release the proposal, the Register reports [May 6] the formula funds graduate and professional students equally with undergraduates, and only funds students from Iowa.

Memories of Peter Yarrow’s March 9 Englert Theater rendition of “when will they ever learn” flows “gentle on my mind.”

As soon as I heard the May 5th news of this latest IED the Regents left along the road to Iowa City, I laid out some of its problems in “Iowa's Economic Foundation? Graduate Education & Research,” http://fromdc2iowa.blogspot.com/2014/05/iowas-economic-foundation-graduate.html.

The short answer, of course, is that graduate and professional education costs much more per student than undergraduate education. For example, California’s “budget formula” appropriates five times as much for each dental student as for undergraduates.

Later, former Dean Gary Fethke added supporting detail of these cost disparities (“Regent System Shouldn’t Be One-Size-Fits-All,” May 10), followed by 13 former Faculty Senate presidents’ letter.

The proposal will necessitate reducing the quantity and quality of education received by Iowans (and others) at the University (including undergraduates). But its negative impact will not be limited to the UI’s students, staff and faculty. It will harm all Iowans by, among other things, reducing the University’s economic contribution to Iowa’s economy -– currently roughly $6 billion a year.

What else is wrong with this proposal?

The adage is right: “You get what you measure.” The proposal bases UI’s share of appropriations on Iowans, without regard to their disparate costs of education. That’s an incentive to compete for undergraduate Iowans by lowering admission standards, minimize professional and graduate students, and turn away international and out-of-state students who actually pay higher tuition. Why reject that 40% of non-residents who choose to come to, and then stay in, Iowa?

Besides, exposure to a wide variety of individuals is a significant part of a young Iowan's education at our universities. Students from other countries and regions of our country, various socioeconomic levels, different races, ethnicities and languages, among other things, enrich education.

In addition to the UI’s $6 billion contribution, what Iowa’s economy needs is not only more jobs, but more UI grads who can create jobs, and fill those going wanting for lack of highly-skilled applicants.

Major grants go to top research universities. The UI is one of them. To continue as such it needs to attract, and hold, top faculty. The near-half-billion UI receives in research grants is not inevitable. A funding formula that ignores this income is a foot shooting exercise.

Regents, however you feel about the University of Iowa, consider Iowa’s economy. Graduate and professional education is its foundation.
_______________
The existence and content of this column is solely the responsibility and opinion of Nicholas Johnson of Iowa City. It has not previously been seen by any University of Iowa-affiliated person.

Related material on that day's [May 16, p. A7] opinion page includes the letter from 13 UI faculty members who were former presidents of the UI's Faculty Senate, "'One Size Fits All' Funding Undermines UI's Mission" ("Each school has its own unique identity and mission. Why not continue to respect and celebrate those differences"), linked above to another source, and the paper's Editorial Board "Our View" editorial, "Do the Regents Not Want UI to be Research I?" ([Board of Regents President Bruce] Rastatter basically considers UI to be a third-rate university -- at least, in his words, to be the third choice among Iowas residents. . . . Hopefully [the two columns on that page] will be more effective than we were in explaining to the regent president how UI's mission necessarily differs from those of Iowa State University and the University of Northern Iowa").

Regents' President Rastetter Charges UI Not "Welcoming"

Iowa Board of Regents President Bruce Rastetter has been quoted as believing that "Iowa typically has come in third as a choice for college of Iowans. We consistently hear from parents that they don't feel as welcomed . . . here as they do at ISU and UNI. Parents want to know that their kids are going to feel comfortable and that they are wanted." Sara Agnew, "Rastatetter: Kids Say UI Not As Welcoming; More Iowa Students Picking ISU or UNI," Iowa City Press-Citizen, May 15, 2014, p. A1.

It prompted me to put the following "comment" on the paper's online version of the story:

A relief to read our observations about the different costs of educating graduate/professional students and undergrads is seeping into Regents' thinking. [Agnew reported, "Rastetter acknowledged that the metrics of the proposed funding model should be adjusted to accommodate the large number of graduate and profession degree students at UI." Id., p. 6.] But problems remain. See, "Iowa's Economic Foundation."

1. As for UI applicants "feeling welcome," someone needs to research and print, or put a comment up here, regarding the detailed differences in entrance requirements between the three schools. My impression is that Iowa requires students to take some relatively more difficult courses, if not in high school then before graduating from UI, that ISU does not, and that UNI requires even less. If that's not correct I apologize in advance. If correct, I can see why some students might prefer UNI or ISU over UI. The less that is expected of a student the more comfortable they may feel.
[I subsequently researched this and concluded, "The admission course requirements (for liberal arts students) at the three universities for Science, Math and Social Studies are relatively equivalent, essentially three years of each, and four of English. UNI's requirements are marginally more flexible on English (speech, communication, and journalism can count) and Science (for which "general science" counts).

Foreign language is the major difference. UI requires four years of a single language for graduation in Liberal Arts and Sciences, Business, and Nursing. Iowa State only requires two years of a single foreign language. And UNI applicants need only complete two years of high school foreign language with at least a C- in their second year.

Sources: University of Iowa. As a research university with a number of professional colleges, UI's admission standards vary between colleges. But here are the UI's "Minimum High School Course Requirements" for the Colleges of Liberal Arts & Sciences, Business, Engineering, and Nursing.

Iowa State University. "Admission Requirements."

"UNI Freshman Admission Requirements".]
During this Press-Citizen online exchange, in response to my suggestion that the UI might have higher entrance requirements than Iowa State and UNI, a reader wrote, "Nicholas, that is not correct. ISU, Iowa and UNI all require a minimum of 245 on the Regents Admission Index (RAI) for admission. www.regents.iowa.gov/RAI/."

However, this morning [May 16] I received a comment from an official in a position to know that "the 245 RAI requirement is not a 'real' admission requirement. All three institutions can admit students below that threshold and, not surprisingly, ISU and UNI accept a lot more students below that threshold. If you go to the regents report at http://www.regents.iowa.gov/Meetings/DocketMemos/13Memos/October2013/fall2013enrollmenttables.pdf and scroll down to page 83, you'll see that Iowa's class this year of in-state students had 3.3% of students below the 245 RAI requirement. ISU had 7.8%. UNI had 15.4%. Iowa could accept more students below the 245, but we've chosen not to. The RAI is relatively new and it's 'interesting' that ISU and UNI have chosen not to adhere to it from the start (the previous 3 year of data are on pages 80-82)."

2. If anecdotal assertions regarding student happiness are to be our standard, my personal response when I see two parents and what appears to be their child looking lost on campus is to approach them, introduce myself, and take time to give them a bit of a tour. More than once has that child shown up at my office the following fall, recalling that experience. I can't believe I'm the only one doing that.

3. We have two good universities for undergraduate Iowans -- ISU and UNI. UI can also perform that function -- and as well. But that's not its primary strength and contribution to providing Iowa's towns with their doctors, dentists, lawyers and other professionals. That's not its primary contribution to Iowa's economy as one of our nation's major research universities. Of course, the UI can lower its undergraduate entrance requirements, pursue, enroll and educate more undergraduates. But is that really what the Regents should want?
_______________

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Friday, April 25, 2014

ICCSD: School Boundaries Simple Three-Step

April 25, 2014, 8:15 a.m.

Note and Summary: This blog essay was first posted two years ago. As Iowa City School District school boundary lines are once again in the news (e.g., Holly Hines, "Parents Want Kids Walking to School; Concerned Proposed Longfellow Boundaries Would Limit That Option," Iowa City Press-Citizen, April 25, 2014, p. A1), it seemed worthwhile to post it again. In brief, it's a suggestion that (1) to ease stakeholders' buy-in to any proposal the changes' effective date might better be six to seven years in the future, and (2) rather than regularly returning to these divisive and disruptive boundary issues when changes are needed, the School Board might be well advised to adopt a flexible boundary policy (with two, rather than one, boundary lines for each school), giving the Board, and its superintendent, the ability to respond to modest changes in population over time that only affect parents and children who are new to the District.

School Board Alternatives to Procrastination and Frustration

Who goes to which K-12 schools and why?

There are 15,000 school districts and school boards across the country confronting those questions.

[Photo of prior, not current, ICCSD Board. Photo credit: Nicholas Johnson.]

Apparently the Iowa City Community School District (ICCSD) school board is now doing so again.

Here's a three-step process for easing everyone's pain.

Step One. Decide to do it. You. The Board members. Not a community committee or a consultant or the Superintendent. Not a series of open forums prayerfully in search of what one board member called "a solution that satisfies the whole community." Alesha L. Crews, School board members talk about next steps; Say portable buildings a short-term solution, should not be permanent," Iowa City Press-Citizen, May 17, 2012, p. A3.

You are the buffer among the District's stakeholders -- students, parents, administrators, teachers, staff, property tax payers, and citizens. Face it, you'll never satisfy them all.

Only you can create "fairness" for the poor and working poor and lower middle class District parents, when the contests arise in which their interests are pitted against those of our most economically and political powerful families.

Remember, this is a public school system. No one but you has a right to dictate policy. Dissatisfied students and parents who want more absolute control over the details have options, from private schools, to other school districts, to home schooling.

Consider their wishes? Of course. But to think, as one board member put it, that it is "absolutely critical that we don’t ignore anyone’s needs," is a classic example of the triumph of hope over experience. It will inevitably produce the K-12 equivalent of the line that "a camel is a horse built by committee."

Nothing against camels mind you, but only the Board can create a rational, efficient, school system in which all the pieces fit, work together, and optimize the desired output -- increased numbers of students graduating closer to their academic potential.

As Nike says, "Just do it."

Step Two. Think specifically about District goals, not generally about drawing lines.

This is where "if you don't know where you want to go, the odds are very high that you'll never get there" comes into play.

Here are some of the destinations you might want to think about:

(a) Are you willing to take your time, or do you have to do it right now? You could announce a new approach to redistricting that will take effect six or seven years from now. That would eliminate most of the emotional opposition from students and parents affected by a shorter time in which to accommodate change. Most of those who will be affected by a future plan don't yet have kids in school -- or haven't even yet moved to Iowa City.

(b) How much flexibility, or rigidity, do you want? Flexibility is a variable that can be turned up or down, like a rheostat controlling the lighting in a dining room. Do you want fixed, immovable lines -- until the next time you have a redistricting crisis? Or would you like to give the Superintendent, and yourselves, some flexibility?

For example, you could provide (and, if (a) is adopted, not until, say, seven years from now) that (1) once assigned to an elementary school a student could finish at that school, but that (2) there would be two, not just one, geographical areas feeding that school. [i] One would be immediately contiguous to the school, a small enough area that virtually no projection of increased population would result in more students living there than the school could properly hold. The children of families living in, or moving into, that area would be assigned to that school. [ii] The other, larger area, would give the Board and Superintendent the flexibility to assign students living there to any one of three or four closest schools. (Of course, once assigned, under principle (a) the student could finish there.) Thus, as new families moved into that larger area they might know the probabilities of where their children would be assigned, but they would not have a firm commitment of a school from the District. (For more discussion and detail, see, e.g., "Disparity in Class Sizes: Simple Solution Rejected," October 13, 2010.)

(c) Settle upon your position with regard to the demographic balance represented in the assignment of "free and reduced lunch" students to the schools. You may want greater disparity than we now have, less, about the same, or have no position, leaving the outcome to chance -- the latter in all probability a policy that will produce an increase in the disparity. Just make up your minds; hopefully with specific numbers.

(d) There are many other variables you can think about, resolve, and announce. Do I have personal preferences on some of these District goals? Of course. But that's irrelevant. These are the Board's decisions to make. My focus at the moment is not on what you decide but what it is you decide about.

By laying out your own very specific metrics for where you say the District is headed, and providing that they will have little to no impact on today's students and parents, because they won't take effect immediately, you provide stability for the future, and virtually eliminate the emotional opposition.

Step Three. Evolve toward your goals. With a little advance individual reading and thinking, Steps One and Two should be capable of resolution with one or two weekends of Board-member-only workshops. Remember, it's your decisions we're talking about, not those of some consultant. Once you announce the outcome, where the District is headed, it will be possible -- without forcing decisions, but as needs for tweaking arise (like now!) -- to make those decisions consistent with your longer range plan (without imposing it wholesale ahead of schedule).

When I confront computer frustration, which seems to happen with some regularity, my computer consultant son, Gregory (http://ResourcesForLife.com) usually advises, "Well, Dad, there are three steps," following which he puts in simple, three-step language what it is that his cyberlaw professor father should do to get on with his personal life in our digital world.

I thought this "Three Simple Steps to School Redistricting" might be helpful for our local School Board as well. We'll see.
# # #

Sunday, April 13, 2014

Tussling Over TIFs: Pros and Cons

April 13, 2014, 8:25 a.m.

NOTE: For 40+ additional discussions of these issues, 2006-2015, see "TIFs: Links to Blog Essays."

Tough TIF Talk
Introduction: For years, TIFs have been controversial. ("Tax Increment Financing," by reducing a developer's property taxes, or directing them solely to his or her project, has the effect of transferring taxpayers' money to the bottom line of private, for-profit ventures.) Proponents cite a "benefit" -- essentially the existence of the developer's project -- while skeptics list a rather substantial list of the costs and burdens they believe more than outweigh any such benefit under any rational benefit-cost analysis.

The Gazette for Sunday, April 13, 2014, led its "Insight & Books" section (editorials, guest columns) with two guest columns taking opposite sides regarding the merits of TIFs: "Weighing the Pros and Cons of Tax Increment Financing; Talking TIF" -- found on the Opinion Page of The Gazette's Web site, and in hard copy as: Nicholas Johnson, "Costs Outweigh Possible Benefits," pp. A9, A12, and Chad Heiman, "TIF a Necessary Tool for Growth" pp. A9, A12.

Talking TIF: Costs Outweigh Possible Benefits

Nicholas Johnson
The Gazette
April 13, 2014, pp. A9, A12
http://thegazette.com/costs-outweigh-possible-benefits-20140413
[Submitted as: TIFs’ Multiple Costs Outweigh Any Possible Benefit]

There are many reasons why further enriching the backers of for-profit, private ventures with taxpayers’ money is a really bad idea. [Photo credit: Patrick McDonough.]

In 2006 I began a blog. Dozens of its 1000 essays deal with reasons to oppose TIFs. See “TIFs: List of Blog Essays,” http://fromdc2iowa.blogspot.com/2014/03/tifs-links-to-blog-essays.html.

Any one of them is reason enough to reject a TIF. To approve it, proponents need to show why none applies.

The issue is not whether a TIF has a single benefit. Benefit-cost analysis requires we total all the costs and burdens of that TIF and weigh them against its individual benefit.

Few if any can pass that test.

Ideological hypocrisy. How can those supporting free private enterprise, capitalism, and marketplace forces, who think “government is the problem” and want it “off their back,” justify taking money from the public collection plate?

Anti-democratic. City councils need voters’ approval of bonds for legitimate government projects. Yet they can give our money to their friends’ private projects on a whim.

Lowered credit rating. TIFs can impact credit ratings. Coralville went from a Moody Aaa credit rating, the highest, to a “lower medium grade” Baa2 in two years.

Opportunity costs. Spending money on one thing costs the lost opportunity to spend it elsewhere. Johnson County Supervisor Rod Sullivan once found a diversion of $700 million of property off the tax rolls. As a result, either we pay more taxes or Supervisors cut needed programs.

Unfairness to neighbors. The TIF-granting body’s neighbors often lose out as well – other communities and school districts with less money in their budgets.

Unfairness to competitors. TIFs tilt the playing field. They unfairly upset a free market, punishing honest competitors and benefitting no one except the TIF recipient.

Risky business. Money’s always available for good deals. If an entrepreneur, family, friends, investors, venture capitalists, and banks aren’t willing to fund a project, maybe taxpayers shouldn’t either.

TIFs complicate taxes. We don’t deserve more tax complexity and even less transparency.

“Money can’t buy love.” Why compete with bribes? A business that needs port access to the Pacific Ocean isn't coming to Iowa. If it did, it would leave for a bigger bribe. Maytag, offered $100 million to stay, left anyway.

TIFs are unnecessary. The Corridor is one of the fastest growing, lowest unemployment areas of Iowa. We already have what businesses want: skilled labor, transportation and communication infrastructure, quality education, cultural attractions and outdoor recreation.

TIF grantors’ poor skills, record. The subsidy-grantors' record is not great. Elected officials are more skilled at keeping contributors and constituents happy than at evaluating taxpayer-funded business proposals. TIFed projects have gone belly up, missed deadlines, and new jobs goals. With reasonable follow-up and transparency we’d know about many more. But TIFs in Iowa have more lenient provisions, and less oversight, than in most other states.

“Need” is unknowable. Many projects will go ahead without subsidy. If tax breaks are available, of course developers will say they need them. Maybe this is blackmail. Maybe they need to look harder for funding. There’s no way to know.

At a minimum, here are questions to ask before approving TIFs:

What is this government’s past record, when we compare promised results with ultimate return or loss?

Why is this project needed?

Why does that need exceed all conventional needs for public funds?

What will other government units lose? How much more will their taxpayers have to pay?

Of all possible TIF projects, why is this one a top priority?

Who benefits: all citizens, a small segment or primarily the recipient?

How much money is involved?

Why are those who will profit unwilling to invest what is needed? Are their reasons equally applicable to taxpayer funding?

Does the business plan indicate financial success, or reveal risks of failure?

If and when the recipient fails, skips town, goes bankrupt, or misses deadlines, how will taxpayers be protected?

What relationships are there between the potential recipient and the officials approving the funding?

How will the recipient’s unfunded private competitors be harmed?

TIFs shouldn’t be used at all. If used anyway, let’s do the wrong thing better:

Leave the tax code alone. Taxes are taxes, gifts are gifts – through appropriations, fully disclosed and audited.

Don’t privatize profits and socialize losses. It’s our money. Don’t give it. Loan it or invest it. Earn us some interest – with a City or State Bank. Invest our tax money; take an ownership share. Give us at least a gambler’s chance at occasional profit. Publicize the details.

We don’t have a fascist state, just a fascist economy, government and private enterprise blended to more resemble a purée than a stew with identifiable ingredients.

In Washington, D.C., it’s billions of tax dollars; in Des Moines hundreds of millions; in Iowa’s cities, TIFs. Without a taxpayer revolt, it’s unlikely to change.
_______________
Nicholas Johnson of Iowa City maintains www.nicholasjohnson.org and http://FromDC2Iowa.blogspot.com.

# # #

TIF a necessary tool for growth

Chad Heiman
The Gazette
April 13, 2014, pp. A9, A12
http://thegazette.com/tif-a-necessary-tool-for-growth-20140413

The 21st century global economy we live and work in is consistently evolving. The rapid pace by which business owners must adapt to meet market demands has never been more challenging.

As a community and region it is critical that we promote public policy that allows companies the option to not only operate their business under the status quo, but create an environment that promotes capital investment, company expansion and job creation.

MISINFORMATION

On the local level, the key tool to aid in doing this is Tax Increment Financing (TIF). There has been misinformation about TIF; specifically, how it works and the side effects of the tool being used. Marion has chosen to be forward thinking and responsible in using TIF as an incentive for companies to do business in our community.

It has been written that TIF incentives are awarded by a City Council without any public approval process; this would violate Iowa Code. A public hearing before the City Council is required for any new TIF project before it gets approval.

An additional public hearing must take place before an amendment to the Urban Renewal Area (designated area in which TIF project occurs) is approved. The process is public and allows for citizen involvement.

How do cities protect their investment? TIF incentives are financed through new property taxes that are generated by the development; current public funds are not used to finance the TIF incentive. An estimate is provided in the development agreement, but the actual TIF award is determined by the assessor. Taxpayers are protected because whoever has title to the property will be subject to pay the associated property taxes. With new development, no existing revenues are lost because of TIF.

ESCO GROUP’S TIF

The ESCO Group in Marion was awarded a TIF incentive package for construction of its new corporate headquarters in Marion’s Tower Terrace Road corridor. The ESCO Group is a Marion-based company that provides plant automation, electrical construction, power engineering, testing and safety training. The City of Marion provided ESCO with a $200,000 grant and an annual 60 percent rebate on their property taxes starting in 2013 and expiring in 2022, The total rebate will not exceed $1 million, per the agreement.

Because of this incentive package, ESCO chose to locate in Marion and brought a capital investment of $5.8 million for the community. The expansion is leading to the creation of 25 new, highly technical, quality jobs in the corridor. A law of economics states that people respond to incentives. The ESCO Group responded by building in a newly developing region in Marion and the commercial property tax base is expanding because of it. Many projects would not have happened without the economic development tool of TIF.

Before the development of the ESCO headquarters, the 2.85-acre piece of ag-land that ESCO now sits on would bring an estimated $4,000 in property taxes. Following development of this land, the estimated property tax bill will stand at an estimated $130,000 annually. I think we can all agree that a 1,315 percent increase in assessed value is a quality return on investment for Marion, our schools and our citizens.

The return on investment is magnified when one considers that new employees in the community will need places to live, stores to shop and restaurants in which to dine. Existing private business benefits because of TIF. The positive impact of this economic development tool is felt well beyond the brick and mortar involved with new construction.

ESCO CEO Ray Brown told us: “By opening up this valuable development area, Marion has great opportunity to expand its tax base to more commercial-light industrial, helping ease the tax burden of residential while also creating quality of life opportunities within this development.”

FAIR PLAY DEALS

Positive community development is everyone’s goal. One recent opinion was that “trying to move businesses from one community to another with competing TIF bribes is a lose-lose game,” and I would agree with that assessment.

That is why the communities in the Cedar Rapids metro area have signed fair-play agreements with each other establishing guidelines for communities when creating TIF incentive packages in the Corridor. When Marion experiences expansion, the Corridor as a whole benefits; the same can be said about business growth in the entire Cedar Rapids metro area.

Marion is one of the fastest-growing communities in Iowa, and that presents challenges, but we are growing our commercial and industrial tax base in a responsible manner. Making policy decisions or sweeping generalizations about TIF without facts, and based on one occurrence or anecdotal evidence, is dangerous.

TIF is anything but a lose-lose tool — it is the tool that allows private enterprise to flourish while giving communities the opportunity to realize its true economic potential. It’s a win-win for everyone.
_______________
Chad Heiman is Communications Manager for Marion Economic Development Company. Comments: chad@medcoiowa.org

# # #

Tuesday, April 01, 2014

April 1 Update: Early Deloitte Efficiency Proposals

April 1, 2014, 9:50 a.m.

Early Revelations Shock UI Faculty, Staff

Edward Snowden's revelations regarding NSA abuses have pretty much sucked all the oxygen out of the attention that was formerly focused on Julian Assange's documents.

But a couple of encrypted emails last evening, that had obviously been routed through a number of countries, make me think we're about to hear more from him -- especially locally. [Photo credit: Getty Images; multiple sources.]

Why Assange would care about the Deloitte efficiency study is, frankly, beyond me. He's never before indicated much interest in Iowa, its universities in particular, or higher education scandals in general. Something he wrote suggested he may have seen my blog essay of March 29th, "UI Says, 'Deloitted to Meet You,'" but I think that's unlikely.

Anyhow, it appears that somebody has provided him with some of the pre-inquiry proposals being considered by Deloitte. At least I assume it's too early for Deloitte to have suggestions coming from the Iowa universities' stakeholders. There's no indication who his source might have been, but it would seem it would have to have been someone inside Deloitte, the Regents, or upper echelons of the universities' administrators. Clearly the writing is riddled with the usual "consultant-speak": shared governance, transparent, collaborative, open, data-driven analysis, transformational, ongoing process.

What I have so far are two impressively long lists of suggestions, so I won't try to reproduce all of them here, but just provide some illustrative examples. If I get additional emails from that source throughout the day containing anything worth sharing with you, I'll add them.

It came as no surprise to me that the proposed "efficiencies" are not limited to cost savings, but include new or enhanced revenue streams and sales of assets. The Jackson Pollock painting, with an estimated value of $150-500 million, heads that list.

What is more surprising is the proposal to sell off the universities' "Lakeside Laboratory Regents Resource Center" at Lake Okoboji in Northwest Iowa. Why surprising? As mentioned in my March 29th blog essay, the University of Iowa's experts are perfectly capable of investigating and reporting potential cost-saving efficiencies. One recent such effort recommended the total elimination of ten or so programs, and reductions of up to $400,000 in others. One of the programs it recommended eliminating was the 1909 Lakeside Laboratory subsidy. This would have saved the University some $176,000 a year. Notwithstanding that recommendation, what happened? The Regents not only rejected that suggestion, they actually nearly doubled the subsidy! Why is it now back on the death penalty list? Either it's because of the change in the membership of the Regents, or more likely the idea is coming from another source.

One of the more imaginative proposals is the possible sale of the Pentacrest. There are some references to Marc Moen, but it's not clear if he is the one involved, and apparently there is no specific offer yet on the table from anyone. The suggestion is that Jessup Hall, Macbride Hall, MacLean Hall, and Schaeffer Hall would be demolished. Some sources indicate there's a proposal to replace them with multi-purpose towers, but that's not repeated anywhere in the documents I have. The Old Capitol exterior would be preserved, but the interior would be remodeled into $500,000 condo units, with a cocktail lounge inside an expanded dome. As a part of the proposal to sell the Finkbine Golf Course to a housing developer, it's possible a large glass structure will be built there, matching the architectural design of the UI Athletics Hall of Fame and Museum, across Mormon Trek. The new building would provide space for whatever current Liberal Arts and Sciences departments are currently in the four Pentacrest Buildings and are not eliminated for efficiency during future reforms.

One of the more imaginative possible sales may actually be favored by some faculty: the transfer of the football program to what is tentatively proposed to be named "The Budweiser Bullies," with a lease of the former Kinnick Stadium (to be renamed, "Budweiser Field"). "In Heaven There Is No Beer" is scheduled to replace the National Anthem.

One of the most voluminous collections of ideas involve reductions in payroll -- one of the University's most obvious cost centers. One idea is called "flip the instructors." Graduate teaching assistants will be preferred over adjuncts, adjuncts over non-tenured faculty, and non-tenured faculty over those with tenure. This alone will substantially reduce the cost of instructors.

The abolition of any future grants of tenure was to be expected. [Photo credit: Source unknown; appears in James Dean, "Deloitte Fights Back After Phoenix Four Fine," The Times [London]," October 5, 2013 ("The tribunal found in July that Deloitte had deliberately flouted professional standards when arranging two deals for the Phoenix Four and issued the fine — ten times its previous largest — last month.")]

What came as a surprise to me were two cost-saving measures that I had frankly never heard of before: (a) The abolition of benefits, such as health care and retirement funds. Apparently many American workers don't have such additions to their salaries.

(b) Since professors' pay is supposedly sort of half for teaching and half for research and writing, these components are to be treated separately. This alone will further cut pay in half for those who are not doing substantial scholarly writing.

Research and writing that a Regents' review committee considers "practical," and a meaningful potential boost to Iowa's economy, will be compensated on a per-piece basis, similar to what other freelance writers are paid in the corporate marketplace. (Teaching will be paid for at a relatively generous per-classroom-hour rate when compared with current proposals for an increased minimum wage.)

Well, that's all I -- and you -- have time for now.

If any of Assange's emails have come to you, feel free to supplement my list with whatever from them you care to share in the form of a comment, below.

# # #

Saturday, March 29, 2014

UI Says, 'Deloitted to Meet You'

March 29, 2014, 10:00 p.m.

And see: "Delight Consultants: How to Increase UI's Iowans," June 14, 2014; and "April 1 Update: Early Deloitte Efficiency Proposals; Early Revelations Shock UI Faculty, Staff," April 1, 2014 -- and, at the bottom of this blog essay, a chronological listing of newspaper articles covering this saga from February 11 through August 22, 2014, with links to full text.

June 12 Update: Deloitte's report turns out to be even worse than I predicted in March. Today's [June 12] Press-Citizen reveals Deloitte's "efficiency" report to the Regents is pathetic. So this is what $2.5 million looks like?! (Soon to be $3.45 million.) Had a grad student been given, and accepted, this assignment and come back with this flimsy 4 pages it would have been given a D or F. Not only was Deloitte paid $2.5 million for it, but it was rewarded with another million before the report was even seen. Looking for "efficiencies" Regents? Try a mirror. The sad thing is that not only could this outcome have been predicted, it was. Right here. See, Sara Agnew, "Summary of Regents efficiency study gives few details," Iowa City Press-Citizen, June 12, 2014, p. A1; and Editorial, "Looking for far more specifics on efficiency study," Iowa City Press-Citizen, June 12, 2014, p. A7.

There were but three of the four pages devoted to the "accomplishments" of the $2.5 million "Phase One." If you don't believe my characterization of them, the "report" is reproduced at the very bottom of this blog essay. Read it and decide for yourself.

June 19 Update: The four-page report has now been expanded to 97 pages, while retaining many of the earlier document's deficiencies. Here's a link to it: "Iowa Board of Regents Efficiency Study: Catalogue and Prioritized List of Opportunities," Deloitte Touche Tohmatsu Limited, June 16, 2014, http://www.scribd.com/doc/230163747/Iowa-Board-of-Regents-Efficiency-Study

And here is some of the ongoing news coverage:

Vanessa Miller, "Iowa Regents' Longer Efficiency Report Lists 175 'Improvement Opportunities,'" The Gazette, June 18, 2014, p. A7

Sara Agnew, "Deloitte: Greatest Savings Could be in Sourcing, Procurement," Iowa City Press-Citizen, June 19, 2014, p. A1

Vanessa Miller, "Board of Regents Consultant: There Could Be Job Adjustments, Consolidations," The Gazette, June 19, 2014, p. A1

Erin Marshall, "Efficiency Study Shifts to New Phase," The Daily Iowan, June 19, 2014, p. A1

Sara Agnew, "UI College of Liberal Arts Facing Savings Review This Fall," Iowa City Press-Citizen," June 20, 2014, p. A3 [hard copy headline: "Deloitte Outlines Next Phase; Consultants to Begin Closer Review of UI College of Liberal Arts in September"]

Table of Contents
Presumed Innocent
1. What's the Problem?
2. Preliminaries
3. Incrementalism
4. Implementation
5. Process
What is really needed
6. Iowa's Accomplishments
We have found the enemy

Executive Summary: This blog essay discusses some of the issues raised by the Iowa Board of Regents $2.5 million contract with Deloitte to improve "efficiency" at the state's public universities. It can be read in its entirety, or by individual sections (linked from the Table of Contents, above).
"Presumed innocent" explores motive, and states this essay's working hypothesis that "efficiency" is the actual purpose.
"1. What's the Problem?" questions the project's assumption that the UI is inefficient.
"2. Preliminaries" notes that what educators effectively do, and why they do it, needs to be addressed and agreed to by educators before there are efforts by anyone to do whatever "it" is more efficiently.
"3. Incrementalism" makes the point that there's an enormous body of literature regarding "efficiency" in general, and in higher education in particular -- available for free. It asks, what "incremental" suggestions beyond that will our $2.5 million buy?
"4. Implementation," not "good ideas," is the real challenge.
"5. Process" questions how sincere, and effective, are the offers to be "inclusive," including, in "What is really needed," a suggestion.
"6. Iowa's Accomplishments" is a reminder of some of "1. What's the Problem?" and examines the alternatives for reducing tuition and student debt, concluding with "We have found the enemy."

Iowa's Board of Regents wants more "efficiency" from its three universities -- University of Iowa, Iowa State University and University of Northern Iowa.

To assist them in this quest they have enlisted a subsidiary of Deloitte Touche Tohmatsu Limited -- a very big business advising other big businesses. Deloitte's global parent understandably brags that, "Deloitte has in the region of 200,000 professionals at member firms delivering services in audit, tax, consulting, and financial advisory in more than 150 countries. Revenues for fiscal year 2013 were US$32.4 billion." "About Deloitte," Deloitte.com. The firm has divided the surface of Planet Earth, and its 150 countries, into five regions, and discourages what are in effect their subsidiaries from competing with each other.

The Regents have decided to add an additional $2.5 million to Deloitte's $32.4 billion.

"Opening night" for this show (morning actually) was last Friday, March 28, at an hour-long presentation in a packed UI auditorium. The cast is now taking the show on the road, where it will be performed in Ames and Cedar Falls. [Photo credit: Nicholas Johnson.]

We start, as in a criminal trial, with participants who are "presumed innocent." Until proven otherwise, I will assume that the Regents sincerely want to make higher education more affordable, and that the Deloitte folks will ultimately come up with some savings that neither we, nor any other university, has ever thought of before, savings that both make possible more affordable education and are so many multiples more than the $2.5 million we're paying for them that this will be seen to have been a very wise investment.

Indeed, it's always possible that the real purpose of this exercise is both commendable and hidden -- as is the case in a good many instances of institutional use of consultants. It may be the Regents' real purpose is primarily to convince the people of Iowa and their elected officials that their three state universities are already about as efficient and effective as any universities can be. Maybe they intend to explain why the state's economy and quality of life, its ability to attract business and retain its young people, is dependent on quality higher education. They may spread the news: earlier state support of what was truly public education -- in California free to all students, and in Iowa very nearly so -- has dropped, first to about 60% of the cost and by today to 30%, with a proportionate, inverse increase in tuition, and that we simply must do something about ever-rising tuition and the $1 trillion (national) student loan debt.

That might well be worth the $2.5 million. Until that becomes clearer to me than it now is, however, I will proceed on the assumption that the effort really is focused on "efficiency."

It's early in this process; too early to be forming any final judgments about the endeavor in general or its outcome in particular.

It is not, however, too early for some initial thoughts.

1. What's the problem? I am so far unaware of a case having been made as to why the University of Iowa's process, approach, and accomplishments regarding "efficiency" have been inadequate. Nor is it clear how the increases in tuition (necessitated by the radical decline in the Legislature's financial support of its public, "state universities") can be stopped, and tuition decreased, as a result of even more "efficiencies." If there are obvious, unused, suggestions of how the quality of education can be increased simultaneously with decreases in costs, they should certainly be discussed. It may be that such opportunities can be found. But unless and until they are, we are not only dealing with "a solution in search of a problem," but a "solution" that would be ineffective even if we had a problem.

Consider what the University of Iowa has already done. UI's President, Sally Mason, gave some examples in her opening remarks March 28 of
a number of successful efficiencies already on our campus. So let me mention just a few of these.
Example one: Our energy center, which manages campus-wide energy usage, and controls from a single site, plus the work of our "Energy Hawks Team" in Facilities Management. These two things have saved us about a half-million dollars in energy costs annually. And those numbers are expected to increase, as we implement more of our sustainability plan.
Second, building a consolidated computer server center for both the UI and the UI Hospitals and Clinics has resulted in more than $800,000 in savings in annual hardware and software costs.
Third, we have evaluated a number of our academic programs, and have closed some of the low-demand programs and consolidated others.
Fourth, our new, fully-integrated student information system, MAUI, has created significant efficiencies in registration, workflow, admissions, student records, financial aid, and billing.
And finally, we reduced fringe benefit costs through innovation in our UI health plans by about twenty million dollars annually.
Sally Mason, Opening Remarks, March 28, 2014, 10:00 a.m.; transcribed from video at http://efficiency.uiowa.edu/article/video-town-hall-meeting-march-28. And see, President Sally Mason, "College Affordability and the American Dream," Huffington Post, May 2, 2012; and "University of Iowa’s 2020 Vision nets real success; Waste Management helps UI achieve ambitious sustainability goals," University Business: Solutions for Higher Education Management, December 2012.

I assume that list is neither all that could be nor has been done. But the least that can be said is that it doesn't look like the behavior of a public institution that is insensitive to costs or unimaginative about potential "efficiencies."

2. Preliminaries. As I used to say to my school board colleagues as they rushed to the architect before talking about alternative methods of education, "Usually, before people go to an architect, they know whether they want to build a courthouse or an outhouse."

There is no such thing as stand-alone educational "efficiency." The University of Iowa is an educational institution. Before we can decide how to do something more efficiently, we need to think through what it is we want to do, and what our data and intuition as educators tell us is the most effective way to do it. Only then can we address how to improve our efficiency. For example, if there's an educational judgment that online lectures, for some part of some courses for some students, improve educational quality, we can then address the most efficient way to do that while maintaining the educational benefit. But it would be inconsistent with a university's educational mission and obligations, and the best interests of its students, to adopt a procedure merely because it would cut costs.

A major university is a complex institution of many parts, missions and budgets, unlike any other -- whether military, religious, non-governmental (NGO), or business. A for-profit public corporation, focused on its core competency, whether in manufacturing, retail, or the service sector, can view every dollar saved through increased efficiency as additional profit -- its goal and single measure of success -- so long as it can do so while increasing, or at least maintaining profit margins and market share. This is not to say that "money is no object" when it comes to public higher education. Of course it's important. But it is not, and should not become, the single measure of a school's performance.

3. Incrementalism. If you have a seven year old car, and you trade it in for a new one, you don't go from having no car to having a car. What you are purchasing are simply the incremental improvements over the car you had before, such as more safety features, or better gas mileage. So what is the incremental benefit Iowa's three universities will get from Deloitte?

(a) We already have the "efficiencies" that the University has created on its own without any outside help. There's no reason to pay Deloitte for those ideas.

(b) Deloitte may have 200,000 employees, but only a small portion claim any expertise in providing consulting services to universities. At the University of Iowa alone we have over 22,000 faculty and staff, many of whom have as good or better qualifications, education, experience and expertise as their Deloitte counterparts, and all of whom work in higher education.

(c) At a minimum, for $2.5 million we ought to insist on seeing (with such redaction for institutions' privacy as may be appropriate) the comparable reports they have prepared for other universities, including a handful in the Big Ten. (In President Mason's opening remarks March 28, she said Deloitte has done studies like this for "dozens of universities." Sally Mason, Opening Remarks, March 28, 2014, 10:00 a.m.; transcribed from video at http://efficiency.uiowa.edu/article/video-town-hall-meeting-march-28.) How much more than the boilerplate suggestions they give to every university are we getting? [Photo credit: Des Moines Register.]

(d) It's not like others have never addressed issues of institutional efficiency in general, or efficiency in higher education in particular. Other universities, hospitals, consulting firms, think tanks, foundations, colleges of business, education and engineering, congressional and state legislative bodies, numerous federal and state agencies, and the authors of thousands of books have been contributing to an enormous body of literature since Frederick W. Taylor's work in the 1880s. Any able UI junior with some research and writing experience and a laptop with WiFi access to Google could find resources, and summarize the highlights, of ideas and procedures not yet known by any of our 22,000 employees.

This is not rocket science (although we have faculty and graduate students who can handle that as well). ABC's Evening News on March 29 had a story of a ninth grader who came up with a $400 million cost saving idea for the federal government. Even I have written numerous blog essays since 2006 regarding efficiency and management of our state university system: the most appropriate and effective (and "efficient") governance model and principles for the Board of Regents, ways to eliminate (or radically reduce) the burden of student debt (some of which are now being put forward by the Obama Administration), a rational cost-saving approach to college football, efficiencies in dealing with binge drinking (and its accompanying sexual assaults), the wasted multi-million-dollar asset of a statewide radio network for which the universities hold the licenses but seldom to never use, the best response to the coming threat "when the University of Iowa loses its monopoly [for granting college degrees]," or an improved relationship between the University and the gambling and alcohol industries. If even I, with no claim to special expertise, can think through such challenges, imagine what our universities' real experts could do with them. So why are we -- researchers and educators -- paying big bucks to a bunch of strangers to do our thinking for us? As Avis former CEO Robert Townsend described consultants: "Consultants borrow your watch to tell you the time, then they walk off with your watch." Rolex watches are never cheap, but the one we handed Deloitte cost us $2.5 million!

(e) In short, what we will receive from Deloitte is not going to take us from zero to whatever they provide. It will only take us from what we already have done, know about, or could find -- including the boilerplate suggestions that they have previously provided to "dozens of universities." What we are buying is the incremental addition from that to whatever they come up with that is new, formerly unknown, or perhaps in some way unique to Iowa. And good luck with that last one. As Deloitte Director Rick Ferraro candidly acknowledges, "We don't know Iowa . . .." (The full quote: "'The first stage is just to find out where the opportunities seem to be, we don’t know where they are,' Ferraro said. 'We don’t know Iowa well enough yet.'” Ian Murphy, "Officials Address Efficiency; Regent Officials Promise Transparency and Public Involvement in the Upcoming Efficiency Study," The Daily Iowan, March 31, 2014, p. A1.)

4. Implementation. Creative problem solving is fun. As Maritime Administrator, when I found out that 90% of the cost of moving goods across the Pacific Ocean is incurred within 10 miles of the ports on each end of that voyage, I pushed the idea of container ships (with containers that could also feed inland rail and truck transportation more efficiently). As FCC commissioner in the 1960s, I saw the need to convert the analog, single-purpose AT&T network into one that would be able to handle what I predicted would be a flood of multi-purpose digital traffic. But most of my thinking about such things, in the more than 1000 blog essays located here, and writing elsewhere, has been little more than a hobby -- such as my totally unsuccessful efforts to point out the folly of TIFs.

There are many impediments to the implementation of "good ideas" within any institution, segment of an economy, or entire society. But there are special difficulties in implementing change within the culture of "the academy." One of the many ways in which a university is not like a business is that the top quality faculties are not made up of members of a "team," all working toward a single, shared goal. They are made up of independent -- sometimes iconoclastic and curmudgeonly -- individuals, pursuing their own intellectual passions, research and teaching, with the occasional fiefdom cluster of researchers, and all protected with "tenure." This system has, on the whole and over time, worked well for America. But it poses special challenges to those who wish to "improve" it, or make it more "efficient."

So what is Deloitte offering us for our $2.5 million? Rick Ferraro, director of Deloitte Consulting, was very candid: “We can’t figure this out by September,” he said. “We can only find possible opportunities to discuss further by September. That what’s we’re doing.” Sara Agnew, “Regents launch major review at UI; Firm examining how to make state's public universities more efficient," Iowa City Press-Citizen, March 29, 2014, p. A1.

It has yet to be demonstrated either that the University of Iowa is not already in the process of implementing a significant proportion of such additional "efficiencies" as may be available, or even if that were not the case that the savings from those additional "efficiencies" would make a significant dent in solving the rising tuition, and student loan burden. But assume hypothetically that both propositions were demonstrated to everyone's satisfaction. What will we have "by September"? Some $2.5 million worth of Deloitte's "ideas" for greater efficiency -- which the universities are then left to figure out how to implement within the culture of the academy.

And as we have just seen from the section on "Incrementalism," immediately above, even if their ideas were to be easily implemented, it is highly likely that most to all of them are already available to us, for free, from a great many sources.

Want to know how to, more efficiently, find and implement "efficiencies"? Don't give the $2.5 million to a global corporation unfamiliar with Iowa and its universities. Give it to the employees. "What?!" you gasp. Well, not exactly "give." During the administration of President Lyndon Johnson we had what he called a "War on Waste." Civil servants were rewarded for their cost-saving ideas. As Maritime Administrator I obtained permission to reward my employees with cash bonuses, some of which were quite handsome. Give the UI faculty and staff the possibility of financial reward (geared to the savings) for solutions to bureaucratic frustrations in their unit -- things they have probably already identified and regularly complain about -- and you'll find some additional "efficiencies." The savings probably won't amount to enough to solve the $1 trillion student loan burden. But at least the "ideas" will be easier to implement.

5. Process. "Friday’s public forum was the first of what officials say will be many opportunities for the public to chime in on the process, ask questions about proposals and make suggestions on ways to save money, time and resources. . . . Officials have said the review will be a lengthy process that will provide plenty of opportunity for public input and dialogue." Vanessa Miller, “UI students, faculty express concerns about efficiency review; Forum is first of three,” The Gazette, March 29, 2014, p. A3.

Unfortunately, there is at this point a considerable disconnect between these assurances and the reality of what's available. As a result of prior experiences, there is widespread public cynicism regarding any institution's representation that it really cares about the opinions of employees, taxpayers, or consumers. There is often no meaningful way that stakeholders can share their "public input and dialogue." It would be a tragedy if the three universities' stakeholders would come away with that impression of this undertaking.

Each university has an "efficiency" Web site: University of Iowa, efficiency.uiowa.edu; Iowa State University, web.iastate.edu/efficiency; and University of Northern Iowa, uni.edu/web/efficiency. (One is tempted to observe that it might have been more efficient if (a) there was a parallelism between the URLs, and even (b) there was a single Web site with drop down menus for each school and each category of topics across the schools.

Iowa State and UNI provide an email address, or form, one may use to send comments and questions into the void. When I last looked, it was not apparent that the University of Iowa even provided that inadequate opportunity.

But what is really needed -- if "dialogue" is to even be permitted, let alone encouraged -- is a kind of online forum where stakeholders can post their comments and questions for all to see, and to truly engage in "dialogue" with other stakeholders as well as having one-on-one exchanges with university or Deloitte personnel (if that). If one truly wants a public dialogue, and the "efficiency" of modernization and technology, what could be more efficient than to utilize the numerous alternative ways of encouraging online group discussions?

Moreover, like the leadership in Turkey that tried, and ultimately abandoned, efforts to shut down Twitter, even if Deloitte and the Regents want to silence any possible exchange of views between stakeholders they will find they do not have the technological ability to do so. If they do not provide the forum that is needed, it will simply pop up elsewhere, even more out of their control.

One of the first written questions submitted to the individual reading questions to the Regents and Deloitte representatives on the March 28 panel involved this issue. Inexplicably, it was never asked of them.

6. Iowa's Accomplishments. And so I will close as I began -- for now, as there will undoubtedly be much more to come throughout the year. So far, I am unaware of a case having yet been made as to why the University of Iowa's accomplishments regarding "efficiency" have been inadequate, or not the product of an appropriate process. Iowa's President, Sally Mason, gave some examples in her opening remarks March 28 of
a number of successful efficiencies already on our campus. So let me mention just a few of these.
Example one: Our energy center, which manages campus-wide energy usage, and controls from a single site, plus the work of our "Energy Hawks Team" in Facilities Management. These two things have saved us about a half-million dollars in energy costs annually. And those numbers are expected to increase, as we implement more of our sustainability plan.
Second, building a consolidated computer server center for both the UI and the UI Hospitals and Clinics has resulted in more than $800,000 in savings in annual hardware and software costs.
Third, we have evaluated a number of our academic programs, and have closed some of the low-demand programs and consolidated others.
Fourth, our new, fully-integrated student information system, MAUI, has created significant efficiencies in registration, workflow, admissions, student records, financial aid, and billing.
And finally, we reduced fringe benefit costs through innovation in our UI health plans by about twenty million dollars annually.
Sally Mason, Opening Remarks, March 28, 2014, 10:00 a.m.; transcribed from video at http://efficiency.uiowa.edu/article/video-town-hall-meeting-march-28. And see, President Sally Mason, "College Affordability and the American Dream," Huffington Post, May 2, 2012; "University of Iowa’s 2020 Vision nets real success; Waste Management helps UI achieve ambitious sustainability goals," University Business: Solutions for Higher Education Management, December 2012.

Does this mean there's absolutely nothing more we could do that might enable us to deliver more and better education at less cost? Of course not. But what we have here may turn out to be little more than an inadequate solution in search of a non-existent problem. Business talks in terms of "profit centers" and "cost centers." Public universities are non-profit organizations. Their version of "profit centers" are cash flow: legislative appropriations, research grants, and tuition.

Even the Regents and Iowa's legislators seem to agree that we can't go on increasing tuition.

Research grants are very closely related to the quality of the faculty and their research. So cutting there is kind of a foot shooting exercise.

Public universities -- like the evolution of public K-12 schools centuries before -- were created to provide free or radically reduced-cost higher education to the people of their states, out of an awareness of the relationship between education, economic growth and quality of life.

California became the seventh largest economy in the world in large measure because of its three systems of free education for Californians: the universities of California, the California state universities, and its community colleges. The entire nation enjoyed the economic boost provided by the GI Bill -- that brought World War II veterans to the University of Iowa campus for a free education when I was growing up in Iowa City.

In short, like Walt Kelly's character in the comic strip "Pogo" once observed, "We have found the enemy and he is us" -- us and those we have chosen to elect to our legislature, which has refused to provide adequate public support for what has been historically recognized as an enviable and productive American public good.

# # #
End of Phase 1 Update

The Iowa Board of Regents (BOR) and Iowa’s three public universities (University of Iowa, Iowa State University, University of Northern Iowa) have been working alongside Deloitte Consulting as part of the Rising to the Next TIER (a Transparent, Inclusive Efficiency Review) program. TIER is a review of the academic and administrative areas across Iowa’s three public universities, as well as the Regent system as a whole. The goal of TIER is to transform Iowa’s public universities so the universities are sustainable for the long term and true to their core academic missions of education, research and service as well as learning, discovery and engagement.

Phase 1 of the TIER project included a broad review to identify preliminary opportunities to reduce costs, increase revenue, or improve service or outcomes. This review covered several areas at each university:

•Sourcing & Procurement relating to the purchasing of goods and services

•Academic Programs including student success, instructional research, organizational practices, and fiscal resources

•Information Technology (IT) Services ranging from IT strategy to data center manageme

•Facilities Management including building maintenance, custodial services, and energy consumption

•Construction relating to contracting and delivery practices and strategies

•Auxiliaries including areas such as power plants, parking and transportation, athletics, residence halls, and dining

•Finance ranging from transaction processing to budget formulation

•Research Administration relating to pre- and post-award activities

•Human Resources (HR) ranging from recruitment to retirement

•Marketing & Advertising including the development and distribution of materials

•Strategic Space Utilization relating to classroom scheduling and efficient space usage

•Student Services ranging from admissions to career services.

During the 10 weeks of Phase 1, Deloitte visited each campus twice, conducted more than 390 interview sessions and focus groups, and met with nearly 700 individuals across the three universities and BOR office. Additionally, Deloitte along with BOR subcommittee representatives, conducted Town Hall meetings at each campus to provide a forum for all community members to express ideas and ask questions. From each of these sources, Deloitte reviewed the information available and compared current practices and approaches to industry best practices to identify key themes and potential improvement opportunities.

As a result of this initial analysis, several strengths and challenges emerged:

Strengths

•Dedicated and talented faculty and staff

•Highly engaged, motivated students

•Clear focus on the mission of each institution

•Strong desire to use resources effectively

•Keen interest in continuous improvement

• Challenges

• Limited cross-university collaboration

• Many siloes within and across universities leading to overlapping and duplication of roles, services, and programs

• High degree of complexity across functions, resulting in inefficient processes that cause time delays and frustration

• Difficulty accessing and using data to drive decision-making

Below is a summary of themes that emerged during Phase 1 within each of the analyzed functional areas.

• Sourcing and Procurement: The purchasing organizations within each university have been proactive in identifying savings opportunities relating to the procurement of goods and services. Relative to benchmarks, however, there appears to be opportunities to realize additional savings and sustain these savings through further investment in the procurement function (e.g., personnel and technology).

• Academic Programs: The three universities demonstrated a strong commitment to student success and are clearly a great asset to the state. Moving forward, there appear to be several opportunities to build on the academic strengths, including decreasing the time it takes for students to complete degrees, increasing collaboration, increasing access of non-traditional students to university offerings through Distance Education, using institutional research data to facilitate empirically based decision-making, and furthering enrollment management principles.

• Information Technology Services: IT practices generally follow industry standards and there are multiple examples of collaboration between the three universities. There appear to be opportunities, however, for a greater focus on IT strategic planning, enterprise architecture, sharing of technology infrastructure and usage of technological innovation.

• Facilities and Auxiliaries: A broad range of complex services are effectively provided to faculty, staff, and students by Facilities and the various university auxiliary units. Additional progress, however, can be made relating to energy management, contracting approaches, and facilities management practices.

• Finance: Many of the processes discussed with Finance staff appear to be in line with industry practices. Several staff and faculty, however, reported feeling overwhelmed by the number of finance areas they need to be proficient in, which indicates there may be an opportunity to simplify how finance processes are performed. Additionally, there may be an opportunity to review financial compliance and audit processes to balance compliance and effectiveness considerations.

• Research Administration: Services provided by Sponsored Programs and Sponsored Accounting are generally well received across campuses. There is a need for a more consistent approach, however, to provide support for proposal development and post-award management at the local level. Additionally, there may be opportunities to increase collaboration and support relating to technology transfer and economic development.

• Human Resources: In general, there has been a strong sense of collaboration between HR and university departments and functions. Additionally, there are many examples of the use of automation and employee self-service for routine transactions. Moving forward, there appear to be opportunities to optimize HR transactional processes (e.g., personnel action forms, I-9 processing) to improve quality and speed of service and to clarify roles and responsibilities of central HR and supporting staff.

• Marketing & Advertising: University departments and functions that conduct marketing and advertising generally are aware of brand guidelines and have started to transition from print to online distribution approaches. Going forward, there appear to be opportunities to further adhere to brand standards and collaborate within each university to better use available tools and resources.

• Strategic Space Utilization: The universities have taken steps to monitor classroom utilization and some progress has made in benchmarking classroom resource usage; however, more work can be done to analyze building usage and to schedule classes more efficiently to improve classroom usage rates.

• Student Services: There is a strong commitment to student success with a focus on retention and graduation rates. Going forward, there may be an opportunity to further coordinate student services within each university to provide a clearer view of services to students and to automate manual processes.

In the final week of Phase 1, Deloitte worked with members of the Board of Regents subcommittee to discuss observations and key themes, and to select areas of focus for Phase 2. During this next phase, Deloitte will conduct a more detailed analysis of the selected opportunities. This will include developing a business case of the costs, benefits, and estimated implementation timeframe for each opportunity to further gauge the potential to increase efficiency and effectiveness. These opportunities will then be sequenced across a timeline to show the all of the opportunities across a multi-month or, in some cases, multi-year, implementation horizon.

The areas that Deloitte will focus on during Phase 2 include:

• Sourcing & Procurement to analyze further improvements to purchasing practices

• Academic Programs to strengthen academic programs to achieve maximum competitiveness, to broaden non-traditional student access through Distance Education, and to better support institutional research practices and capabilities

• Information Technology Services to examine ways to optimize how IT services are provided

• Facilities to explore ways to more effectively use university infrastructure and reduce utility consumption

• Finance to determine ways to simplify the delivery of finance services

• Human Resources to optimizing how HR services are provided

• Strategic Space Utilization to improve building usage rates

• Student Services to evaluate if a common application portal across the three universities would benefit students and the universities

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Chronological List of Newspaper Coverage, Feb. 11-Aug. 22, with Links to Full Text

Vanessa Miller, "Iowa Regents Choose Consultant for Efficiency Review, Spend $2.5 Million; Study Seeks to Identify Ways to Maximize Scarce Resources, Find New Efficiencies, Seek Out Collaboration," The Gazette, February 11, 2014

Vanessa Miller, "Protestors Interrupt Iowa Board of Regents Meeting; Protest Over Firm Hired to Audit Iowa's Public Universities," The Gazette, March 12, 2014

Vanessa Miller, "Iowa University Heads Pitch Performance-Based Funding Ideas; Performance-Funding Task Force to Make Recommendations in June," The Gazette, March 13, 2014

Vanessa Miller, "Iowa Universities Take Part in Efficiency Review; Deloitte Representatives Will Participate in UI-Centered Public Forum on Friday," The Gazette, March 24, 2014

Vanessa Miller, "UI Students, Faculty Express Concerns About Efficiency Review; Forum Is First of Three," The Gazette, March 29, 2014, p. A3

Vanessa Miller, "Efficiency Review Consultant Requested 230-Plus Items From Universities; Deloitte Consulting LLP Delivered Its 'Initial Data Request' March 13," The Gazette, April 2, 2014

Vanessa Miller, "Iowa Regents Have No Preconceived Notions About University Cuts, Efficiencies; Analysis Will Determine Core, Non-Core Elements to University's Mission," The Gazette, April 2, 2014

Vanessa Miller, "Regents to Pay More to Find, Implement University Efficiencies; One Board Member Says He's Been Impressed With Consultant's Work," The Gazette, June 4, 2014

Vanessa Miller, "Regent Efficiency Review Identifies Opportunities; Initial Report Provides Few Specifics," The Gazette, June 11, 2014

Vanessa Miller, "Iowa Regents Expect to Save $30 to $80 Million a Year in Efficiencies; 17 Opportunities Identified as Having the Most Potential," The Gazette, June 16, 2014

Vanessa Miller, "Iowa Regents' Longer Efficiency Report Lists 175 'Improvement Opportunities;' UI Hosts Public Forum Wednesday" The Gazette, June 17, 2014

Vanessa Miller, "Board of Regents Consultant: There Could Be Job Adjustments, Consolidations," The Gazette, June 18, 2014

Vanessa Miller, "Iowa Regnt Task Force to Discuss Longer List of 'Opportunities' for Universities; Implementation Will Be Monitored, Officials Said," The Gazette, June 24, 2014

Vanessa Miller, "Iowa Regents Could Approve Spending Money on Efficiency Review; Contractor Expected to Present 'Sourcing and Procurement' Strategies," The Gazette, July 29, 2014

Vanessa Miller, "Iowa's Public Universities Get $220K Bill Without Receipts from Consultant Firm; Iowa Regent Says Board 'Should Go Back and Review This,'" The Gazette, August 5, 2014, p. A1

Vanessa Miller, "Deloitte Projects Savings for Iowa's Three State Universities at $193 Million; Regent Concerned About Disadvantaging Iowa Companies," The Gazette, August 6, 2014, p. A1

Editorial, "Regents Should Seek Receipts," The Gazette, August 6, 2014, p. A8

Vanessa Miller, "Iowa Regents to Require Expense Receipts from Deloitte; Change Comes After Gazette Report on $220K Expenses to Date," The Gazette, August 7, 2014, p. A1

Vanessa Miller, "Regents' 'Transparent, Inclusive' Meetings Remain Closed; Open Meetings Proposal Could Cover More Advisory Groups," The Gazette, August 10, 2014, p. A1

Vanessa Miller, "Mason's Chief of Staff to Lead Efficiency Review of Iowa Universities; Braun Taking Leave of Absence for Temporary Role," The Gazette, August 22, 2014, p. A1

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