Showing posts with label Iowa Public Radio. Show all posts
Showing posts with label Iowa Public Radio. Show all posts

Wednesday, June 26, 2013

Advising Iowa's Regents

June 26, 2013, 2:00 p.m.

Explaining Universities' Benefits to All Iowans

Since April of this year, the Press-Citizen has run an occasional feature it calls "On the Same Page," for which it asks a number of contributors to offer a response to the same question and then runs their answers online. On June 8, following Governor Branstad's appointment of two new Regents to the Board of Regents (governing Iowa's public universities), I was invited to participate by submitting “a short column providing advice for the newly appointed regents for how to be effective in their new role.”

My submission, and for completeness the responses of the others as well, are reproduced below.

Regents' Multi-Million-Dollar Unused Asset
Nicholas Johnson
"On the Same Page," Iowa City Press-Citizen Online, June 8, 2013


The request was for “a short column providing advice for the newly appointed regents for how to be effective in their new role.”

It’s not that I haven’t studied, experienced, and written about board governance — visit www.uiowa.edu/~cyberlaw/governance. It’s that, given these regents’ experience, they are hopefully already seeped in the governance literature.

So instead, here’s some free advice, worth every penny, regarding regents’ effectiveness with a major substantive challenge.

When I was a member of the University of California, Berkeley, Law School faculty, public higher education meant near-free college education for students at a University of California, a California State University, or California Community College. The state’s percentage of post-high school educated was almost twice Iowa’s.

This was not unrelated to California’s rapidly growing economy — then among the world’s top seven, had California been a country.

Roughly three-fourths of Iowa’s adults do not have a college degree. It’s understandable that they would have little interest in, and less understanding of, the importance of our public universities to every resident.

One of our public universities’ greatest challenges is helping every Iowan, including legislators, understand the bargain represented by public support for education. As the bumper sticker has it, “If you think education is expensive, try paying for ignorance.”

Ironically, the regents control a statewide multi-million-dollar media network that is used almost not at all for this purpose: Iowa Public Radio (which the regents just acknowledged is a governmental institution).

I’m not suggesting the regents’ stations broadcast nothing but classroom lectures. But the schools have a half-dozen or more stories every week, distributed to, but seldom used by, the mainstream media, that could help build public understanding. Some could be one-minute items during program breaks; others five-minute radio news segments or entire programs.

Iowa’s distinguished Professor Jerald L. Schnoor has been doing this. But he had to find a network of 200 commercial stations to carry his programs, rather than IPR.

Ideally, I’d like to see program series teaming local officials with university experts on such things as local water quality, flooding, tourism, K-12 education, healthcare delivery — whatever Iowa’s communities would find most helpful.

There are lots more programming ideas in “Self Help for a Helpful University,” http://fromdc2iowa.blogspot.com/2013/03/self-help-for-helpful-university.html, and its links.

As a former FCC commissioner, I can assure you regents that when the FCC gave you broadcast licenses we assumed you knew they were only available for “educational” purposes.
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Nicholas Johnson teaches at the University of Iowa College of Law and maintains www.nicholasjohnson.org and FromDC2Iowa.blogspot.com.

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To adapt successfully, we must work together
Kenneth G. Brown

My advice to the new members of the Iowa state Board of Regents is no different than it would be to any new member of a governing board. In fact, as I write this I recall back to a board retreat I ran a few years ago. I recall looking across a conference table and beginning with “thank you.”

Serving on boards is time-consuming and often thankless work, but it is critical to the long-term well-being of the organization, so it made sense to begin with sincere appreciation.

With that as a foundation, we sat around a table and discussed what we were there to do as an organization, who we wanted to be in the future, and what we faced as opportunities and threats. To contribute to these discussions, board members had to understand the organization and the industry, including the history, traditions and competitive dynamics.

So we spent time talking about the past as well as the future and talking about our peers and competitors as well as our own organization.

As I imagine the transition of our newest regents, I am daunted by all there is to learn.

Most of us know universities from one or two particular perspectives, having been a student, employee or community partner with, perhaps, one of the universities. But we are a system of large, complex public institutions.

Back in 1963, the president of the University of California system, Clark Kerr, coined the term “multiversity” to reflect the complex and often competing interests faced by universities. This term is accurate here in Iowa, as each institution is multi-faceted and complex. Although each faces some of the same pressures, each has different peers, competitors and strategies that will ensure continued success.

Everything you read today confirms that this is a time of profound change in higher education, and it is clear that our institutions must adapt. But to adapt successfully, we must work together — regents and institutional leaders — to better understand who we are and who we want to be. And we must find a way to honor traditions while pursuing thoughtful and deliberate change that may look quite different at each institution.

And speaking directly to our new regents, let me return to the foundation for the important work that is to come — thank you for being so generous with your time, energy and talents.

Kenneth G. Brown is a professor of management and organizations at the University of Iowa.
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Teach students, universities to be more engaged in their communities
Charles Connerly

We live in a time in which people are suspicious of public institutions. Public universities are no exception. As tuition and other fees rise in public universities, the public increasingly sees them as overpriced. As costs increase, questions arise as to whether universities continue to play a leveling role or instead have become a divider of haves and have-nots. As faculty at research universities have become increasingly specialized, the value of their work seems to many to be remote.

How should the Iowa state Board of Regents respond to increasing skepticism of public universities?

One approach, already underway at Iowa’s regent universities, is a growing role for public and community engagement, particularly through the many classes our students take. By engaging students through their courses in our cities and towns, university faculty provide an important learning opportunity for students — one that requires them to apply their ideas and creativity to real problems that affect real people.

Moreover, as our cities and towns face challenges with economic development, environmental protection and the enabling of equal opportunity for all their residents, the need for new and creative ideas is paramount. Iowa cities and towns have limited professional staff who are kept quite busy by the demands of their daily workload. By encouraging regent universities to teach classes that engage students in solving the problems of Iowa’s cities and town, the board will not only enhance the quality of education in Iowa’s public universities, it will also be providing a direct service to Iowa’s communities.

An example of this is provided by a recent student project in Dubuque where, under the auspices of the University of Iowa’s Iowa Initiative for Sustainable Communities (IISC), seven School of Urban and Regional Planning students developed a comprehensive plan for the redevelopment of a 33-acre segment of Dubuque’s Mississippi River port.

Through IISC, other students in classes from business, library and information science, engineering, public health, geoscience as well as journalism and mass communication are working to design community improvement projects in Muscatine, Cedar Rapids and Washington. Besides IISC, there are many other examples of student-centered community engagement at Iowa’s public universities.

By encouraging and supporting the state’s public universities to take their students and their courses to the public, the regents can go a long way towards enhancing the quality of education, improving our communities and shoring up public support for higher education.

And when citizens from throughout the state tell their legislators of the wonderful things the universities and their students have done for their communities, then legislative support for higher education can only increase.

Charles Connerly is the director of the University of Iowa School of Urban and Regional Planning.
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Improving the quality of life for the citizens of Iowa
Peter Damiano

The Public Policy Center is one of many units within the University of Iowa whose primary goal is to help improve the quality of life for the citizens of Iowa. Many do it through educating our students and preparing our community leaders of tomorrow-be they health care providers, lawyers, teachers, artists, engineers or social workers. The center (and many other units as well) contribute to the vitality of the state by conducting externally funded academic research to inform Iowa policymakers and the public about the most pressing problems facing the state.

The Public Policy Center researchers work daily with state government agencies to collaboratively conduct research so they have information on which they can make better decisions. Current research involves the Iowa departments of human services, public health, transportation and the attorney general’s office on topics from the housing mortgage crisis, to teen driving safety to air quality to transportation financing to health care access and quality. These activities directly touch the lives of citizens in every county in the state, often quietly and behind the scenes.

We also bring UI experts to the Statehouse during the legislative session for a “Lunch and Learn” series on topics from education reform to mental health redesign. We routinely invite policymakers and the public to learn and engage in civil discourse on important topics such as the subprime mortgage crisis or hear national and international experts speak, all the while educating and supporting students as a part of these activities.

Many other departments and colleges are equally committed to this same mission. The Iowa Flood Center within IIHR-Hydroscience and Engineering is mapping every watershed in the state and providing local communities for the first time with accurate data upon which they can make educated decisions about flood mitigation and disaster preparedness, with critical support from the legislature. The School of Urban and Regional Planning has numerous projects in communities such as Dubuque, using students to help provide valuable data on issues from housing to transportation. The College of Public Health is actively engaged in health promotion and disease prevention studies to improve the health of communities throughout the state.

The extra efforts needed to involve policymakers and engage the public in academic activities happens because UI faculty, staff and students are passionate that the best way to improve the quality of life in the state we love is through better information and vibrant conversation, of which UI is central.

Peter Damiano is director of the University of Iowa Public Policy Center.
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Ensure the educational excellence of Iowa's public universities
Bob Dvorsky

Here are the areas on which I believe any new regent needs to concentrate:

• Transparency for the regent schools and for the board.

• Special schools need to be paid attention to and strengthened.

• The University of Northern Iowa needs to be supported well, and its unique role as the third school needs to be enhanced.

• Move forward with a comprehensive study of the “three schools,” highlighting their strengths, similarities and differences.

• Probably the most important issue in the near future is to make sure University of Iowa Hospitals and Clinics is prepared to move forward with the Affordable Care Act and the Iowa Health and Wellness Plan.

• Careful consideration of the views of the regent’s constituencies — students, staff, faculty and alumni.

• Work on translating the regents’ needs to the Iowa Legislature and the governor’s office.

The learning curve for a regent is steep, but the Iowa state Board of Regents is the governing body of a proud and storied tradition of educational excellence in Iowa’s public universities.

All regents must be prepared to carry on that historic tradition.

Bob Dvorsky, D-Coralville, serves in the Iowa Senate.
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Nurture universities; don't micro-manage them
N. William Hines

I was in Minnesota this week and happened to watch a Minnesota Public Television documentary on the life of former Minnesota Gov. Elmer Anderson. Anderson served only one two-year term as governor in the early 1960s, yet his reputation as a public servant was so revered that the University of Minnesota named its library in his honor.

The civic leadership that earned Anderson this great respect was his many years as president of the Minnesota Board of Regents. When asked once what advice he would give new members of the regents, Anderson quickly responded, “I would urge them to nurture the university, and not try to micro-manage it.”

Excellent advice, in my opinion.

As a long-serving collegiate dean, I had the privilege of participating in the searches for four University of Iowa presidents. I always felt confident in assuring presidential candidates in those searches that they would thrive professionally at UI for three reasons:

• First, Iowans traditionally held their public universities in the highest esteem and supported them.

• Second, the Iowa state Board of Regents operated above petty politics and exercised its authority exclusively to improve the quality of the higher education students received at Iowa’s three public universities.

• Third, the Iowa regents respected and strenuously supported the campus decisions of the university leaders they selected.

I regret that I could not in good conscience have given those same positive assurances about the Iowa Board of Regents during the past 10 years. I know that many on the UI campus share this troubling observation and find it worrisome for the future of Iowa’s public universities.

My hope for the new regents is that they will embrace Gov. Anderson’s sage advice and will seek to return the Board of Regents to the longstanding Iowa tradition of nurturing the universities they oversee without trying to micro-manage them and to trusting university leaders to make the right decisions for their campuses without the issuance of marching orders from on high.

N. William Hines is a professor and dean emeritus of the University of Iowa College of Law.
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Regents should serve all Iowans - regardless of age
Brian Kaskie

Certainly the newly appointed members should strive to uphold the mission and vision of the Iowa state Board of Regents as outlined in the most recent strategic plan. However, as I read these statements from the perspective of someone who is most concerned with advancing the health and independence of older Iowans, there are a few points that caught my attention.

• The first has to do with providing high-quality and accessible education to students. In particular, I would hope the new members of the board would embrace the notion that aging Iowans should be considered students as well (we like to call them lifelong learners), and not all students necessarily need to be enrolled in formal degree programs in order to participate in the world class educational opportunities offered across the regent institutions.

Indeed, since 2009, the Center on Aging has administered the Lifetime Enrichment Adult Program (aka, UI LEAP) which provides all adult learners an opportunity to attend lectures and workshops provided by many faculty and local experts, and in which they can learn about more about their own health, how to maintain their independence as they grow older, or just about anything else.

This program has been booming in recent years and more than 1,200 adults enrolled in UI LEAP courses just in the past year. Besides providing adult learners opportunities for intellectual stimulation, social engagement, and physical activity, this sort of educational programming meets an important objective in increasing the health literacy among our state’s aging population.

Indeed, while Iowa is ranked among the older state’s in the country, we do not rank as well in terms of how well educated our aging population is in regard to many important health and financial issues.

• A second part of the Board of Regents’ mission that caught my attention had to do with supporting activities that enhance the quality of life for Iowans.

In this regard, I would hope the new members of the board would embrace the notion that all Iowans include aging Iowans and our state’s aging population would benefit from continued efforts to enhance the provision of geriatric care.

In 2009, the Center on Aging submitted a report to the board that identified several ways the regent institutions could accomplish this. While several important steps have been taken since that time, there are still many left in front of us. This is no time to stop taking deliberate steps to advance the health and independence of our booming population of persons over 65.

In making these wishes, I am not asking the new members to think of this as some sort of new charge or distraction from current activities.

Rather I am hopeful that they embrace the notion that our educational institutions truly are meant to serve all Iowans, regardless of race, color, religion or age.

Brian Kaskie is associate director of public policy at the University of Iowa’s Center on Aging.
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Encourage collaboration among the arts, social sciences, sciences and humanities
Teresa Mangum

First, welcome! I’m grateful to those willing to commit their time to supporting Iowa’s public universities.

As the director of a center that supports faculty research and innovative collaborations and as a faculty member who teaches literature and women’s studies, I see daily how strongly our students and state benefit from a university devoted to the liberal arts as well as the sciences. We all understand the importance of supporting business and STEM fields. But the best ideas grow out of collaborations that bring together the arts, social sciences, sciences and humanities — the world’s literatures and languages, anthropology, history, music, theater, philosophy, religious studies and more.

Let me offer an example being developed by one of the Obermann Center’s many Working Groups. To slow deforestation in northern India, one of our engineers provided solar cookers to women in a village, only to learn they weren’t being used. A feminist anthropologist on campus immediately asked — “Did you talk with the women? Did you go with them on their daily trek for wood?” Like any good humanities scholar, she knew that the first step in successfully addressing an issue is to understand the history, culture and ways of seeing the world that shape communities. Now they and a group of students will go to India together. Working with the village’s women, they hope to find innovative solutions that sustain both the forest and local culture.

In another case, professors of nursing and music created a music therapy program to help teenagers cope with a common, profoundly painful spinal surgery. This marriage of science and the arts is helping Iowa kids and their families endure a grueling medical process by giving them access to the powerful and lifelong resources of creativity, beauty, and the imagination.

I hope the new regents will help us to maintain the University of Iowa’s unique balance among fields that address practical needs and those, like the arts and humanities, that help us understand the diverse stories, histories, values, fears and hopes that can keep us apart or sustain us as Iowans and world citizens.

I also warmly welcome all of the regents to join arts and humanities faculty members from the UI, Iowa State University, Drake and Grinnell at the April 11-12, 2014, Iowa Humanities Festival in Des Moines. With our partners at the Salisbury House and Gardens, the Des Moines Art Center and Humanities Iowa, we look forward to building on the success of last year’s inaugural festival.

We hope to see you all there!

Teresa Mangum is the director of the University of Iowa Obermann Center for Advanced Studies.
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Iowa moving in wrong direction on higher ed funding
Tom Mortenson

Iowa and its three great universities are involved in a death spiral, diminishing the welfare of both parties.

The state has been disinvesting in higher education since 2001, and — to survive — our universities have been turning away from serving Iowans in pursuit of alternative revenues to offset this loss of state support.

In FY2013 Iowa appropriated $6.25 per $1,000 of state personal income for higher education. This was down from $11.42 in 2001 and represents the weakest state investment effort in higher education ever in data first compiled in 1961.

At a time when higher education is more important than ever to economic growth, development and human welfare, Iowa has turned sharply away from investing in higher education. In fact, if the current trends continue, Iowa will become the second state to zero-out state financial support for higher education — reaching that ignominious goal of nothing around 2029.

In response to this loss of state fiscal support, Iowa’s universities have sought to develop alternative revenue sources — mainly from tuition. So tuition charges to students go up, way up. And since nonresident students pay far higher tuition rates than do state residents, the universities first pursue non-residents.

At the University of Iowa, for example, non-residents account for 55 percent of new freshmen. If current trends continue, UI may become a branch campus of the University of Illinois.

In this urgent search for alternative revenues, student “attractiveness” is measured not just in terms of their academic records and test scores, but now in terms of their revenue potential.

• The most valuable are non-resident students because they pay far higher tuition than do state residents.

• They are followed by state residents who can pay the full state resident tuition charge without the cost of an institutional discount.

• The least financially attractive are low-income Iowans, who need institutional financial aid to help them pay their college attendance costs.

This is reflected in the shifting enrollment patterns at UI. Between 2000 and 2010, the share of freshmen coming from outside of Iowa grew by 10.7 percent (so the share of freshmen from Iowa declined by 10.7 percent).

Moreover, enrollments at UI are moving away from serving low income students and toward more affluent students. The university’s share of the state’s undergraduates from low income families has dropped from 7.8 percent in 1999 to 5.3 percent by 2010, while UI’s share of students from higher income families has risen from 14.4 percent to 16.5 percent.

To attract these more affluent students, UI has opened a $60 million recreation building equipped with climbing walls, indoor tracks, swimming pools and rooms filled with exercise equipment.

Iowa has become a national leader is disinvestment in higher education. We are leading the race to the bottom.

It appears that students from lower income families are the first and primary victims of these public and institutional policy choices. These students are a rapidly growing share of Iowa’s K-12 student population, having grown from 23 percent of the total in 1989 to 40 percent by 2012.

They — and the state they will live in — face a bleaker future than would have resulted from a greater state investment in their future higher educations.

Oskaloosa resident Tom Mortenson is a senior scholar at The Pell Institute for the Study of Opportunity in Higher Education in Washington, D.C.
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Recent regent history: a story of money and mission
Bruce Wheaton

The relationship between the University of Iowa and the Iowa state Board of Regents sure has changed in the last 30 years or so. Not so long ago, the board’s primary functions were to offer public cheers for its schools and to protect them from political intrusions.

Not any longer.

Maybe it’d be helpful to new regents to consider briefly how we got here. It’s a story about money and mission.

In the years following World War II, universities like Iowa behaved a lot like middle class families of the time — they grew, they got richer, they built new houses, and they doted on their kids.

The rising tide of growth helped insulate such schools from any minor administrative mistakes their leaders might make. It was easy for Iowa’s regents to be proud of UI — it was growing up to be such a strong, attractive adult.

The farm crisis of the early 1980s began to recast the relationship between the state and its universities and serves as a nominal watershed in the history of the regents and UI. Political leaders asked, then demanded, that the school become active in the economic future of the state.

The university responded with a plan keyed to its chartered mission but the state thought it heard the voice of a young professional whose parents had suddenly asked for help paying the mortgage. Accordingly, it responded with the political equivalent of, “You don’t understand the sacrifices your mom and I made for you. We need help … and now you’re too busy to give us a hand … really? Too busy?”

When this battle over UI’s proper mission first broke out, the regents patrolled the middle ground between the institution and the Legislature. Over time, though, the buffering function got lost and the regents themselves became a force in urging UI to reorient its policies to help advance economic and corporate interests — sometimes at the expense of federal guidelines or academic norms.

Ultimately a research university isn’t much good to its home state if it’s not an independent, curious organization dedicated to advancing the imagination. It needs to be more than a trade school with an endowment and a drum major.

It’d be great if new regents could develop enough sympathy for UI’s position to let this happen. Again.

Before retiring, Bruce Wheaton served as director of the University of Iowa's research park, its technology innovation center and its research foundation.
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Learn about the everyday lives of the people who make universities strong
Rachel Marie-Crane Williams

As a faculty member who has taught at Iowa’s public universities since 1999, served on the faculty senate at the University of Iowa and worked with various community partners and state agencies, I have many suggestions for the incoming members of the Iowa state Board of regents, but I find a few issues to be quite pressing.

One issue that tops my list is affordable housing for married students, graduate students and students with children. Many of these talented students come from halfway across the globe or our country only to find they are offered housing through the universities that is substandard, dirty and even dangerous for their children.

In general, the safety and well being of all students would be improved if more resources were put toward student health centers, daycare facilities, rape crisis centers such as RVAP, and mental health and student disability centers. While recreation and sports facilities are important, it is equally important to realize that student wellness is comprised of more than athletics.

In the past decade faculty, students and staff at the institutions have suffered through a number of budgetary changes and shortages within their departments. This has been due to the economy, natural disasters, politics and the changing landscape of academia.

Some of the cuts such as slashing small departments, the University of Northern Iowa lab school and graduate programs have deeply impacted the opportunities we are able to offer students for interdisciplinary collaboration; they have affected the diversity of the universities as a whole.

In some cases our institutions have sought to fill these gaps through community partnerships and expanded existing relationships in order to create experiences for students, research opportunities for faculty and to solve relevant problems within our state that impact the environment, social services, education, culture and health as a response.

In order to make our future as Iowans better universities should be encouraged and rewarded for public engagement by the Board of Regents. This kind of work enhances teaching and research and broadens our service commitment to the state.

We are public universities; our doors should be open wide to Iowans regardless of their economic, geographic or social circumstances. The regents should invest in ways to offer more financial assistance to students, build bridges with K-12 educators and institutions, make transferring from a community college to a public university easier and fund more ways to welcome people to our campuses through the arts, athletics, health care and educational experiences.

The regents should also seek ways to recruit and retain minority faculty, staff and students, and to equalize the gender inequality that is prevalent within the academy.

In addition, it is my hope that the new regents will recognize the outstanding universities we have in this state and not subject them to unnecessary scrutiny in order to enhance their own personal political rhetoric without seeing the effects such idiocy can have in the lives of Iowans.

Finally, I would invite the regents to spend a day with a faculty person, a staff member, and a students each year in order to have a lens into the everyday lives and activities of all the people who make our universities strong.

Rachel Marie-Crane Williams is an associate professor in the University of Iowa School of Art and Art History.

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Tuesday, April 02, 2013

Are the Iowa Universities' Stations No Longer 'Educational'?

April 2, 2013, 7:30 a.m.

Afterword for "Self Help for a Helpful University"

In "Self Help for a Helpful University," March 1, 2013, I suggested that because the University of Iowa believes it needs to do a better job communicating with Iowans in general, and members of the State Legislature in particular, it might want to consider using for that purpose the network of radio stations it already owns.

Although the state's universities hold the licenses to the stations -- because the frequencies on which they broadcast have been set aside for "educational" stations -- they are currently operated by something called "Iowa Public Radio."

Subsequent to that blog essay, a controversy developed regarding Iowa Public Radio's status.
"The Gazette on Feb. 27 made an open records request to Iowa Public Radio officials, seeking the results of an employee culture survey that was commissioned by the IPR board in December at a cost of $20,000 plus travel expenses. Iowa Public Radio officials responded on March 7 that IPR was not a government body and therefore not subject to open records laws.

"A follow-up email March 12 said IPR officials believe its information 'should be as open to public inspection as possible,' and directed The Gazette to submit the request to the Board of Regents, noting that IPR is not the “lawful custodian” of the records since it is not a government body."
Diane Heldt, "Iowa Public Radio attorney: IPR not a government body," The Gazette, March 26, 2013, p. A8.

My comments on the matter were published as a letter in The Gazette two days later:

Public Universities Not Using Radio Well

Nicholas Johnson

The Gazette, March 28, 2013, p. A5

As a law professor with administrative law focus, Diane Heldt’s well written “IPR Not a Government Body” story, March 26, offers me a delicious final exam essay question.

As a former FCC commissioner, I see more here than Iowa’s open meetings and public records laws.

There’s a reason why Iowa’s public universities hold licenses to this multi-million-dollar statewide network.

Frieda Hennock, the FCC’s first woman commissioner, set aside the low FM frequencies for noncommercial “educational” stations.

Today’s Iowa Public Radio is neither noncommercial nor educational. Indeed, it’s baffling why schools that think they’re misunderstood don’t use this valuable resource to tell their story. “Self Help for a Helpful University,” http://fromdc2iowa.blogspot.com/2013/03/self-help-for-helpful-university.html.

I’ll leave the legal opinions to others, but running commercials on a station licensed as noncommercial isn’t the only problem.

If the universities want to fritter away what their stations could contribute to the schools’ mission, that’s one thing. But if IPR is truly “not a government body,” and a part of neither the Regents nor the state schools, there is, minimally, at least an ethical and moral issue as to whether the schools should continue to hold their valuable licenses to these “educational” stations.
In sum, the remaining issues are: (1) is the delegation of station operation from the state's universities and their Board of Regents to Iowa Public Radio consistent with the spirit behind the initial grant of "non-commercial, educational radio" licenses by the FCC to these universities; (2) how much more problematical does this become if IPR does not consider itself a subsidiary unit of either the actual license holders or their Board of Regents; (3) if IPR is, as its attorney insists, "not a government body," then what is it; (4) how can IPR's provision of time during program breaks to for-profit entities to promote their businesses, in exchange for cash, and stimulating this revenue stream by on-air promotions emphasizing the business benefits to advertisers from doing so, be considered "non-commercial," just because they call it "underwriting" ("if it walks like a duck, quacks like a duck . . ."); and (5) why are the universities so reluctant to put their own "commercials" on their own stations, similar to the examples provided in "Self Help for a Helpful University,"?

If I ever come across responses, let alone "answers," to any of these questions you'll be the first to know.

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Friday, March 01, 2013

Self Help for a Helpful University

March 1, 2013, 11:00 a.m.

See also on this topic: "Are the Iowa Universities' Stations No Longer 'Educational," April 2, 2013; "War On Sabbaticals Casualty of Iowa Public Radio; Universities Should Use Their Stations to Tell Story," December 13, 2010; "Commercializing Non-Commercial Radio; IPR's 'Enhanced Underwriting,'" November 19, 2010

A University That Wants to Be Helpful . . .
One of the things that we’ve spent some time with ... is looking at pockets where we may be less favorably viewed, and that’s where I’m going to spend a lot of time and attention. A lot of them are west.

I need to do the best job I can to deliver a message that says we are a university that wants to be helpful to the entire state.

-- University of Iowa President Sally Mason
"U of I's Mason on Other Topics," Des Moines Register, February 11, 2013
. . . Back In Its Own Backyard
Oh, you can go to the East
Go to the West
But someday you'll come
Weary at heart
Back where you started from

-- Billy Rose, lyricist, "Back in Your Own Backyard" (1928); Lyrics from eLyrics.net
As interpreted by Dean Martin:



You can probably understand why a blogger who went to the East (Washington, D.C.), went to the West (Berkeley, California), and 30 years ago came back where he started from (Iowa City), and then named his blog "FromDC2Iowa," would perhaps choose those lyrics.

But what does "back in our own backyard" have to do with the University of Iowa's problems?

Because I can imagine how Jon Stewart would describe the UI dilemma on "The Daily Show":
"You're what? You're trying to figure out how to get the University's story to the people of Iowa and their elected representatives?!" And then, mugging, raising his voice, and looking incredulous, But you OWN a statewide radio network that blankets the state with 21 frequencies, broadcasts 24/7/365, reaches 200,000 opinion leaders, and is worth tens of millions of dollars!! Why aren't you using THAT?"
(The FCC's Web site lists the licensee for WSUI-AM as THE UNIVERSITY OF IOWA and for W0I-FM as IOWA STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY. Bear in mind, these are licensed to be "educational radio stations," with the special privileges that status carries. [Photo credit: WSIE-FM.]

WSUI, originally 9YA, was one of the first radio stations west of the Mississippi when it began broadcasting 100 years ago this year, in 1913. Ironically, it was soon doing what I am now advocating -- using the facility to bring information about the University to the people of Iowa. WSUI was also an early innovator in the use of educational television, video broadcasting from the University's classrooms in the 1920s, if I recall correctly. "Early History of WSUI." And see, "Statewide Iowa Public Radio Service," Engage the Audience: Iowa Public Radio Annual Report, 2011, p. 11, and "About Us," Iowa Public Radio.)

In fairness, we've tried everything to get our message to Iowans except for using our own radio stations. We hired an extraordinarily well-paid Vice President for Strategic Communications. We have a Faculty Engagement Corps, a traveling busload of faculty sent out to discover that there is more to Iowa than "the People's Republic of Johnson County" -- while demonstrating for our fellow Iowans how human professors really are. We have a Web page, numerous publications and news releases.

We've even tried commercials during our football games:



An irony you may have missed in that fast moving bit of video is the fraction-of-a-second portrayal of one of Iowa's most distinguished, accomplished, and energetic professors: Dr. Jerald L. Schnoor. (Among a great many other things, Jerry holds a chair in the College of Engineering, is a professor of both Civil and Environmental Engineering, and Occupational and Environmental Health, Co-Director of the Center for Global & Regional Environmental Research, Researcher in the Center for Biocatalysis and Bioprocessing, and Editor-in-Chief of the Environmental Science and Technology Journal.)

Why the irony? For two reasons. (1) Unlike the University itself, Dr. Schnoor is using radio broadcasting to serve the people of Iowa; and (2), because the University's use of its own radio network (for university purposes) is lying fallow, he has had to use a loose network of over 200 commercial radio stations to carry his broadcasts.

I sometimes listen to the radio in the middle of the night. On one occasion, when I'd already heard the BBC's news two or three times, I started scanning the commercial stations and caught one of his one-minute "programs." When I asked him about them, he was quick to credit Iowa State Senator Joe Bolkcom for his early participation in the idea, and journalism students who help with production. But it's Professor Schnoor's voice and energy and commitment to the environment that radiate along with those broadcasts.

Now in its fourth year, recent items included "No Plastic Bag Ban for Iowa City," January 7, 2013; "Drake University Aims to Become a More Sustainable Campus," January 14, 2012; "Des Moines Gets Greener," January 21, 2013; Governor proposes plan to reduce [Iowa's impact on the Gulf of Mexico's] dead zone," January 28, 2013; "Sierra Club complaint leads to cleaner air in Iowa," February 4, 2013; and "University of Iowa Uses Local Pine Trees as Biofuel," February 11, 2013. This project's Web site, where you can find both audio and transcripts of the programs, is "On the Radio," Iowa Environmental Focus. (The home page for Iowa Environmental Focus, of which "On the Radio" is but one of many projects, is Iowa Environmental Focus: Environmental News and Analysis with an Iowa Focus, A Project of the University of Iowa Center for Global and Regional Environmental Research. The Center for Global and Regional Environmental Research has its own story well worth telling.)

But it is not the point of this blog entry to discuss environmental policy, Dr. Schnoor, the Iowa Environmental Focus activities, or the content of recent broadcasts from its "On the Radio" project. The point is that this project is proof that Iowa's state universities not only can, but in the case of Iowa Environmental Focus already are, demonstrating, with radio, what it means to be, in President Mason's words, "a university that wants to be helpful."

To "deliver a message that says we are a university that wants to be helpful," or to run 30-second commercials during football games reminding viewers that the University of Iowa is engaged in at least some additional activities elsewhere than in its hospital or on the football field -- and that, by the way, we really think we're a pretty great university -- is not going to cut it. It's not messages, or commercials, or information and brags (e.g., "About Iowa", and "Facts at a Glance"), that the University needs to win the hearts and minds of Iowans -- any more than our drone strikes are winning the hearts and minds of Pakistanis and Afghans. ("Home Grown Drones," February 16, 2013.)

As Alan Jay Lerner's lyrics to My Fair Lady's song, "Show Me," put it (albeit in a somewhat different context):
Never do I want to hear another word
There isn't one I haven't heard
. . .
Say one more and I'll scream

Sing me no song, read me no rhyme
Don't waste my time, show me
Those Missourians to the south of us are not the only ones who say, "show me."

So, let's show 'em. What do we have to show? How about starting by our reviewing one of our Web pages that is already available but seldom viewed, with its seven categories of "Resources for Iowans"? Better yet, the expanded "A-Z Resources for Iowans" list of over 140. Almost every one of those is a story to tell, along with some specifics as to how Iowans can go about benefiting from it.

I've posted on this blog my own evaluations of Iowa in general and the University of Iowa in particular from time to time; portions of them may also be of some use in explaining how we can be, and are, helpful to the rest of the state. They may also be helpful in providing those UI faculty, staff and students who come from out of state (or whom we are urging to do so) additional insight into their new home. "Taking the Bloom From My Rose; Another Perspective on Stephen Bloom's Iowa," December 16, 2011; "'We're Number One!' What's Your City's Ranking? And Why Rankings Are Silly," December 22, 2011; "What Do You See . . . When You Look at Iowa," December 27, 2011.

A few years ago I urged the University to abandon its old black-and-white "news releases" for a full-color Web page/email delivery more like what the big boys use in the 21st Century. I doubt that suggestion had any impact on anyone, but we now have a format more to my liking -- and hopefully that of other Iowans and the news media. Of course, much of the University news in "Iowa Now" is by, for and about UI faculty and students. But not all. It wouldn't require that much additional effort, staff and money to pluck the stories of relevance to all Iowans, those describing the help we're offering them and how they can get it, and put them into an additional "publication" we could send to the county weeklies all across the state.

When I was a Washington official I was a fan of Sarge Shriver, who was somehow capable of running both the Peace Corps and the War on Poverty for President Johnson. One of the very successful things he did in winning congressional support for his programs was a model I used then, and the University of Iowa could use (more than it does now) with the Iowa Legislature. The announcements of newly accepted Peace Corps volunteers came, not from his office, but from the office of the Member of Congress from whose district that volunteer came. The President, and Shriver, would of course notify ahead of time, and include, Members whose districts they would be visiting. I, or a member of my staff, would notify Members before I would be doing TV interviews, making speeches, or otherwise involved in their districts, and ask if there was anything I could do for them while I was there. (President Johnson told his presidential appointees that the most important appointment they would ever make was their congressional liaison.) Presumably, Iowa legislators would be equally appreciative of such attention, and county weeklies would (at least some of the time) be interested in running news about local residents with UI ties.

In fact, it turns out we have quite a bit of information about the University's presence in Iowa's 99 counties, available through our "Outreach" Web page. To try it out, I picked "Ida County" in northwest Iowa, because that was home for my mother's side of the family (and where a cousin and his wife still live). It's closer to Nebraska and South Dakota than Iowa City, and one of Iowa's smallest counties; with a population a little over 7,000 it ranks 92nd out of Iowa's 99 counties. And yet even Ida County is receiving services from the University of Iowa -- whether its residents are fully conscious of that fact or not.

Alumni: 80% of Iowa's dentists, 50% of doctors, 47% of pharmacists are UI educated; 80% of the 300-plus school districts have UI-educated teachers and administrators. Ida County has 62 Iowa alums, including 4 teachers/administrators, 2 doctors, 2 pharmacists, and 1 dentist. There are 19 undergraduate and graduate students at the University of Iowa from Ida County.

Health care: at The University of Iowa Hospitals and Clinics, 191 Ida County residents; from the UI Outreach Specialty Clinics and UI Home Care (a visiting nursing program), 14; and the State Hygienic Laboratory at the University of Iowa performed 311 tests in Ida County.

President Mason correctly notes, as quoted above, that there are "pockets where we may be less favorably viewed, and that’s where I’m going to spend a lot of time and attention. A lot of them are west."

So what do we do about that?

Let's start by putting up some repeaters (cheap radio signal transmitters) in western Iowa, sufficient to put a signal from what is now Iowa Public Radio over the 35 westernmost counties. And don't tell me we can't afford it, when we seem to have multiple multi-million-dollar construction projects underway almost continually. We're not talking about additional studios and staff here, just some relatively cheap repeaters.

There would then be no limitations to what we could program -- except for the limitations of our own imaginations. We might start with one-minute informative pieces about those 35 counties (like the information, above, from Ida County), rotated throughout the week or month. I'm not talking about eliminating NPR programming like "Morning Edition," "All Things Considered," or "Talk of the Nation" from the stations, or the Iowa-oriented news programming the talented but overworked staff is already doing. I'm just suggesting at least some one-minute bits, analogous to what Jerry Schnoor is doing, for starters. Not brags about how great the University is, or scholarship that few listeners would even understand, let alone find engaging or useful. Stories conveying information about existing UI programs and services some of their neighbors are already using, and that they might find helpful.

Ideally, what I'd like to see would be some interactive programming focused on Iowa's small towns' challenges. Bring together the expertise of the University of Iowa, Iowa State, and University of Northern Iowa with remote feeds, along with selected officials and opinion leaders from one or two towns, and broadcast the discussion over the radio. Maybe as a series; maybe as a one-off on various topics, with different experts and towns. Let the towns' people pick the topics; what would they like help with from this "helping university"? Cleaning up rivers and streams? Building tourism? Providing entrepreneurial opportunities, or jobs -- especially for the young folks now leaving town? Using streams to generate hydroelectric power? Attracting doctors, teachers and other professionals? Installing, and optimizing the healthcare, educational, and other benefits of broadband Internet access? How to make their local school boards, and administrations, more effective? The potential topics are virtually endless.

Trying to do this by involving all Iowans with conferences, travel, lodging and food expenses, would be a nightmare to organize and probably far more time consuming and expensive than anyone would find acceptable. Doing it over a pre-existing radio network is essentially incremental-cost free (aside from the time of the participants). And once the word spread, any Iowan interested in the topic could follow it with a radio in a tractor, shop, kitchen, car, while walking, or wherever else that listening -- and calling in their questions and comments -- is consistent with whatever else they're doing.

The positive impact could be multiplied further if the state's major newspapers could be encouraged to provide background material, coverage, and follow-up online and in their hard copy editions. Certainly some of the discussions could be incorporated into K-12 and undergraduate instruction.

Some say this is a lost cause. I must confess, I have been talking and writing about this for years with no indication much of anyone was even listening, let alone responding; e.g., "Public Radio's Self-Inflicted Wounds," November 11, 2008; "Commercializing Non-Commercial Radio; IPR's 'Enhanced Underwriting,'" November 19, 2010, embedding Nicholas Johnson, "The Commercialization of Non-Commercial Radio," The Prairie Progressive, December 2010, p. 2 (distributed November 17, 2010); "War On Sabbaticals Casualty of Iowa Public Radio; Universities Should Use Their Stations to Tell Story," December 13, 2010.

However, with the recent departure of Iowa Public Radio's CEO, Mary Grace Herrington, Jens Manuel Krogstad, "Iowa Public Radio CEO is Fired," Des Moines Register, February 26, 2013, this is an opportunity for the University of Iowa, and the Board of Regents, to rethink how this precious asset can be put to better use.

The point is that when a public university owns, and has access to, a statewide network of radio stations that any broadcasting company would kill to own, and it feels the need to better communicate to the people of its state, one would think radio broadcasting would be one of the first things it would turn to as at least a partial solution to its problems.

It is, after all folks, a solution that is "back in your own back yard" -- as now explained by Billie Holiday (1938):

As interpreted by Billie Holiday (1938):


You'll find your happiness lies
Right under your eyes
Back in your own backyard
# # #

Monday, December 13, 2010

War On Sabbaticals Casualty of Iowa Public Radio

December 13, 2010, 9:00 a.m.

Universities Should Use Their Stations to Tell Story
(bought to you by FromDC2Iowa.blogspot.com*)

Explaining the reasoning behind faculty sabbaticals ought to be a slam dunk.

There are thousands of ways in which Iowans have benefited from their State Universities -- everyone from newborn babies to K-12 students, and high school dropouts to professionals with graduate degrees. There is no one living here who is not better off, in some way, as a result.

Thousands of stories. All waiting to be told.

That they are not being told, over the statewide radio network licensed to those universities, is sad, discouraging -- even outrageous.

As I write in this month's Prairie Progressive:
Law aside, the universities are spending big bucks on technology, personnel and press releases to improve their image, encouraging “faculty engagement” with Iowans, and lobbying for a level of financial support from the Legislature more befitting “State” universities. Their failure to enlist in these endeavors the statewide radio network they already own is a bewildering oversight of monumental consequence.
Nicholas Johnson, "The Commercialization of Non-Commercial Radio," The Prairie Progressive, December 2010, p. 2(and embedded here in
Nicholas Johnson, "Commercializing Non-Commercial Radio," November 19, 2010).
For an earlier, wide-ranging exploration of educational radio's early history and role in Iowa, and the cancellation of "Live From Prairie Lights," see Nicholas Johnson, "Public Radio's Self-Inflicted Wounds," November 11-21, 2008, and in the context of today's blog entry, "I never had that many conversations with Richard Nixon. He was not my favorite president. But I recall, in connection with [today's blog], an insight of his that stuck with me over the years. We were talking about media power in general, and public broadcasting in particular, when he said, 'Do you realize that I can reach more people from the smallest radio station in Mississippi than if I were to speak in the local [Washington, D.C., football] stadium?'

"It influenced my accepting invitations to appear as a guest on what were then the TV networks' late night talk shows. In order to reach as many people as would see one of those shows, I calculated, I'd need to speak to a room-full of people at 8:00 a.m., 9:00 a.m., and every hour throughout the day, five days a week, 52 weeks a year -- for three hundred years!")
You want an example of one of those "monumental consequences"?

Look no farther than the current war on faculty sabbaticals.

I don't blame the critics. And changing the name from "sabbaticals" to the universities' current effort at public relations, "professional development assignments," doesn't solve the problem.

It's up to the universities to explain to Iowans what we do, how it benefits them, and how little those who aren't attending the schools are paying for it (because of research grants and other outside support). Even those who are receiving an education in exchange for tuition are getting a bargain -- compared with the cost of an equivalent education at many American public and private schools.

Less than half adult Iowans between the ages of 25 and 34 hold a college degree. And not all of those individuals came away from the experience with enthusiasm for all of their professors.

Far more Iowans are unemployed, part time employed, under employed, paid minimum wage, non-union, or otherwise failing to enjoy the life of a university professor. It is understandable how, without more, it would be difficult for them to understand why the UI football coach should be paid in the millions for providing seven afternoons of entertainment a year for the benefit of those who can afford the "contribution" that enables them to buy season tickets -- let alone to drink while watching the games from luxurious corporate "skyboxes." It's difficult to understand why a university requires so many administrators paid well up in six figures -- with some faculty not far behind.

At a minimum, they would share former UI President David Skorton's acknowledgment that, “When the median family income in Iowa is around $45,000 and I make over $300,000, it’s hard to argue that is not a lot of money. It’s very generous.” Nicholas Johnson, "Pricey Presidents' Added Cost," Daily Iowan, March 7, 2006.

When Iowa legislators and their constituents are then told that "sabbatical" is nothing more than academic-speak for a well-paid faculty member's Hawaiian beach vacation, a negative reaction is understandable.

Indeed, as the Press-Citizen headlined this morning, B.A. Morelli, "Sabbatical Vote By Regents May Draw Backlash," Iowa City Press-Citizen, December 13, 2010, p. 1: "The regents vote [authorizing the sabbatical grants to continue] could wind up in the long run hurting the universities, which are trying to regain stability after a series of budget cuts that were among the most severe in the nation."

As Regent Bob Downer said before the Regents' meeting, "the regents need to do a better job explaining the purpose and value of sabbaticals to the public."

The United Negro College Fund's slogan, "A mind is a terrible thing to waste," comes to mind.

I enjoy the news and diversionary entertainment from the radio stations of Iowa's three State universities -- now transferred to IPR -- as much as anyone.

But when the people of Iowa, and their elected representatives, don't understand what those stations' licensees are contributing to each and every Iowan, when they haven't been told the thousands of stories about those benefits -- and the relationship of sabbaticals to those benefits -- we can also say that "a statewide radio network is also a terrible thing to waste."
_______________

* Why do I put this blog ID at the top of the entry, when you know full well what blog you're reading? Because there are a number of Internet sites that, for whatever reason, simply take the blog entries of others and reproduce them as their own without crediting the source. I don't mind the flattering attention, but would appreciate acknowledgment as the source -- even if I have to embed it myself.
-- Nicholas Johnson
# # #

Friday, November 19, 2010

Commercializing Non-Commercial Radio

November 19, 2010, 5:30 a.m.

IPR's 'Enhanced Underwriting'
(bought to you by FromDC2Iowa.blogspot.com*)

Introduction. Today's blog entry is a reproduction of an article of mine in the December 2010 issue of The Prairie Progressive [P.O. Box 1945, Iowa City IA 52244-1945, $12 annual subscription, no online Web site].

Roughly 40 years ago I predicted and warned that once "non-commercial" broadcasting began taking money from "corporate underwriters" it would follow the same evolutionary path as our early Twentieth Century radio pioneers (who also initially pledged themselves to a public service devoid of commercial influence): from (1) acknowledgments at the beginning and end of the day, to (2) acknowledgments before and after programs, to (3) the mention of a mere product name or two, to (4) mentions during the hour or half-hour, to (5) what we today recognize as "commercials" for products (words, music, pictures, stories, and videos describing the product in ways designed to promote sales).

When The Prairie Progressive asked me to revisit my prediction to see what has happened to Iowa Public Radio, what I discovered to my horror was that the inevitable progression had indeed occurred.
-- N.J.
_______________

The Commercialization of Non-Commercial Radio
The Prairie Progressive
Nicholas Johnson
December 2010, p. 2
(distributed November 17, 2010)

When, and why, did our Iowa universities’ non-commercial, educational radio stations go commercial?
Listen online, become a member, or learn about underwriting opportunities at our Web site, IowaPublicRadio.org.
I feel like a once-proud parent who discovers that her former star student has become a pregnant, alcoholic, drug dealer and college dropout.
Support comes from Adamantine Spine Moving, a locally owned, socially responsible mover, offering full service, green moves down the block or across the country. Adamantine Spine Moving. Funny name, serious about doing good. On the Web at SpineMoving.com.
“Proud parent”?

WSUI’s programming has been a significant part of my life since growing up in Iowa City in the 1940s.

As an FCC commissioner, I helped promote the growth of educational, non-commercial public radio and television.

There’s a photo on my office wall of me with President Lyndon Johnson the day he signed the law establishing the Corporation for Public Broadcasting, along with one of the pens he used.

I have hosted two seasons of “New Tech Times” for PBS stations, and provided NPR with commentaries, reporting from the Democratic and Republican National Conventions, and on the road from early RAGBRAI rides.
Support comes from Iowa City Tire and Dodge Street Tire, where Mike Brown and Brian Sekafetz have been providing full auto service and repair for over 25 years. Featuring nitrogen for tires to help fuel economy and steel wheel weights instead of lead. Two locations on Kirkwood Avenue and Dodge Street.
I have great admiration for, and a good many friends among, those who do the programming and get it on the air for public radio and television. My beef is certainly not with them.

I’m no enemy of public broadcasting.

But the licenses for Iowa Public Radio’s stations were originally issued by the FCC to our State’s universities in accord with Commission regulations still applicable today:
(a) A noncommercial educational FM broadcast station will be licensed only to a nonprofit educational organization . . . for the advancement of an educational program. . . .

(b) Each station may transmit programs directed to specific schools . . . for use in connection with the regular courses . . . and may transmit educational, cultural, and entertainment programs to the public.

(c) [An educational] broadcast station may broadcast programs produced by . . . persons other than the licensee, if no other consideration . . . [is] received by the licensee. . . .

(d) Each station shall furnish a non-profit and noncommercial broadcast service. . . . No promotional announcement on behalf of for profit entities shall be broadcast at any time in exchange for the receipt, in whole or in part, of consideration to the licensee . . .. However, acknowledgements of contributions can be made. The scheduling of any announcements and acknowledgements may not interrupt regular programming.
(emphasis in original; 47 CFR Sec. 73.503).
Support comes from Fin and Feather, locally owned and family operated, dedicated to helping others enjoy the great outdoors, offering a wide variety of gear for outdoor activities, including fishing, camping, hiking, winter sports and more. More information at FinFeather.com.
Whether the Regents have violated the letter of the law by turning over the universities’ stations to “Iowa Public Radio,” and financing from for-profit corporate advertising, I’ll leave to others. Seemingly, Congress and the FCC have neither noticed nor cared. But the Regents decision has clearly done violence to the spirit of the law creating America’s non-commercial radio alternative.

Law aside, the universities are spending big bucks on technology, personnel and press releases to improve their image, encouraging “faculty engagement” with Iowans, and lobbying for a level of financial support from the Legislature more befitting “State” universities. Their failure to enlist in these endeavors the statewide radio network they already own is a bewildering oversight of monumental consequence. (For more see, http://FromDC2Iowa. com/2008/11/public-radios-self-inflicted-wounds.html.)
Support comes from Quality Care, the nature care company; complete lawn and landscape maintenance for home, business and institutions, with over a century of combined gardening experience. Since 1980, quality work done with care.
Of course, the money has to come from somewhere. But as I’ve written elsewhere, “Once 'revenue is needed' is the Polestar for a university's financial decisions its moral compass begins to spin as if it was located on the North Pole.”

For our universities to sustain their radio stations financially by abandoning the stations’ very reason for being is like the Viet Nam War rationale: “We had to burn down the village to save it.”

Nothing offers more benefit-cost return on a higher education dollar than using educational radio stations for educational purposes. Properly used, the stations can multiply those Legislative and university dollars many fold. That funding, plus some simple acknowledgments of donors (without “enhanced” advertising), can provide all that’s needed.
____________
Nicholas Johnson, a former FCC commissioner, teaches at the University of Iowa College of Law and maintains www.nicholasjohnson.org.
# # #
_______________

* Why do I put this blog ID at the top of the entry, when you know full well what blog you're reading? Because there are a number of Internet sites that, for whatever reason, simply take the blog entries of others and reproduce them as their own without crediting the source. I don't mind the flattering attention, but would appreciate acknowledgment as the source -- even if I have to embed it myself.
-- Nicholas Johnson
# # #

Tuesday, November 11, 2008

Public Radio's Self-Inflicted Wounds

November 11, 2008, 8:15 a.m.; November 12, 2008, 7:25 a.m.; November 18, 2008, 7:00 a.m., 10:00 a.m. (Robert Dana's op ed column; comment on Daily Iowan story); November 20, 2008, 6:30 a.m. (The Gazette editorial); November 21, 2008, 11:30 a.m. (shock and awe from UN support)

"Dead From Prairie Lights" -- The Sequel


[Editorial cartoon credit: The Press-Citizen's talented Bob Patton; "Prairie Lights, Unplugged," Posted November 11, 2008, 4:05 p.m. CST, published November 12, 2008, p. A18.]

November 21: "Shock and Awe": The IPI terrorists have dug in and show no signs of being moved by the surge of support for "Live From Prairie Lights."

They've left the show's supporters no option but to appeal to the United Nations for assistance. Thankfully, notwithstanding the UN's obligations in the Democratic Republic of Congo at the moment, UNESCO has not only responded to the supporters' appeal, but done so with dispatch. Chris Rhatigan, "Iowa City a 'City of Literature;' First American city designated by UNESCO," Iowa City Press-Citizen, November 21, 2008, p. A1:

"The United Nations Educational, Scientific and Cultural Organization, or UNESCO, has designated Iowa City as the world's third City of Literature. It is the first American city to be awarded with the distinction. It also becomes part of UNESCO's Creative Cities Network, which includes major world cities like Berlin, Buenos Aires, Seville and Montreal."
If this UN bunker-buster isn't enough to shake some sense into Iowa Public Radio, I've been told the "Live From Prairie Lights" supporters have already received some positive response from the feelers they've sent out to the Vatican regarding possible intercession by the Pope. (And see, Mary Harrington, "Iowa City Named World's Third City of Literature," The Daily Iowan, November 21, 2008, p. A1 [headlined in the print edition as, "IC Officially Literary; Iowa City is now a City of Literature, Joining Just Two Others Areas Globally"].

Hopefully the IPI "senior team" will come to recognize the distinction, eventually pressed upon our President and his approach to his unprovoked invasion of Iraq, between steadfastness of purpose and dumb-stubborn.

IPI Senior Team: Bring back "Live From Prairie Lights" and this blog will award you a "Hats Off Award" for maturity. Otherwise, if you won't respond to the United Nations you're going to be confronting God Herself.

November 20: The "coalition of the willing" expands, and "the surge" presses on against the terrorists of IPI, with The Gazette's editorial this morning:

They told us this could happen, but it hurt when Iowa Public Radio announced last week it had canceled “Live from Prairie Lights” after an 18-year run. It’s just the kind of change listeners feared when state regents announced the merger of Iowa’s university radio stations a few years ago.

We understand programming changes will continue as Iowa Public Radio works to serve a statewide audience, but we want public radio decision-makers to remember it’s the local content that makes the public’s stations special. . . .

“Live from Prairie Lights” was uniquely Iowa City and uniquely Iowa — the kind of show we can’t buy on syndication and the kind of show that can only be supported by a public station.

IPR can’t base all its programming decisions on bringing 100,000 listeners to any given show. It also must support shows that can’t exist anywhere else. . . .
Editorial, "Keep the local in Iowa Public Radio," The Gazette, November 20, 2008, p. A4.

November 18: Like Treasury Secretary Paulson's bailout plans, the loss of "Live From Prairie Lights" is the theft that keeps on giving -- faceless, bean-counting bureaucrats, without consultation, steal our valuable, local, public radio program, but thereby stimulate a vigorous community discussion and re-commitment to our literary traditions. So, for the latest in the saga of "How many IPR Executives does it take to screw 'Prairie Lights,'" Robert Dana joins the team of Iowa's Poet Laureates who are modifying Eleanor Roosevelt's advice and lighting candles while cursing the darkness. Robert Dana, "Nothing else like 'Prairie Lights,'" Iowa City Press-Citizen, November 18, 2008, p. 9A ("[C]anceling this historic, intelligent show in favor of lighter fare with more listenership seems to be just one more step in the commercialization and general dumbing down of Iowa Public Radio. . . . Put simply, the present brain trust of IPR has no real sense of the literary value of Iowa City, of the University of Iowa and its writing programs or of 'Live from Prairie Lights." Nor of its pervasive influence in Iowa and elsewhere in the world. Or IPR knows and really doesn't care, preferring to believe in dollar signs and statistics.").

And, speaking of lighting candles, the following comment appeared this morning on The Daily Iowan's site in connection with its earlier story about the cancellation:

"posted 11/18/08 @ 1:24 AM CST

"This is really unfortunate. I first caught Live from Prairie Lights back in the mid-90s when I was living in Arkansas - the show used to be syndicated in a handful of markets around the country, and I never missed it. I ended up living in Iowa City for about 5 years, and attended maybe 50 or 60 readings live. Since leaving, I catch the show almost every week via the Internet.

"I can only hope that this isn't some harbinger of the end of Prairie Lights as well (I still wear my now very faded T-shirt proudly). I'll light a candle tonight for the independent book sellers everywhere."

November 12: Yesterday's blog entry, below, inspired by Iowa Public Radio's cancellation of "Live From Prairie Lights," dealt with the history of educational radio in general and WSUI in particular, the original mission of these stations, and what I believe to be the unfortunate consequences of decades of deviation from that mission -- for which the death of "Live From Prairie Lights" is only the latest example.

Given the rather substantial amount of interest in the subject, including the number of hits on the blog yesterday, I'm going to retain it as today's entry as well.

Since then, in addition to Bob Patton's editorial cartoon, above, the Press-Citizen has entered the fray, again, with a lengthy and thoughtful evaluation of its own: Editorial, "A chance to do more with Iowa City's strong literary relationships," Iowa City Press-Citizen, November 12, 2008, p. A18, noting, among other things, the irony of the literary program's cancellation "At a time when UNESCO is almost ready to designate Iowa City as a 'City of Literature.'" (And see this morning's letter, Judy Hendershot, "IPR No Longer Serving Our Needs," Iowa City Press-Citizen, November 12, 2008, p. A18.)

It might also have mentioned in this connection the local "Stories Project." I (and the Project's leaders themselves) have serious questions about it. Nicholas Johnson, "Tell Me a Story: The Stories Project," August 30, 2008. So I don't mean this reference to be either "endorsement" or "opposition." But it is further evidence of the extent to which local residents think of themselves as a literary community, and would like others to think of them that way as well.

Yesterday's blog entry focused on Iowa Public Radio's Jonathan Ahl (check out his blog at http://ahlthingsconsidered.blogspot.com/) simply because his was the name associated with the cancellation in the press. At 12:07 p.m. yesterday he added a comment, below, explaining that the decision was, in fact, made by the "unanimous IPR senior team." It's not clear to me whether that makes the program's death sentence better or worse in terms of the concerns I and others have raised, but it's certainly understandable why he would not want to take Ahl of the responsibility for it.

At 2:32 p.m. he added another comment, below, saying, "To be clear, I agree with most of the philosophies and positions that you lay out in this blog."

As the Press-Citizen reports, however, agreement with "philosophies" is unlikely to be translated into a reassessment of IPR's pragmatic dilemmas or program preferences.

I am not a radio program creator or producer, but as a listener it seems to me there is a distinction between what I will call the category of "magazine programming," such as NPR's "Morning Edition" and the afternoon "All Things Considered," and IPR's "The Exchange" and "Talk @ 12," on the one hand, and what I will call "subject specific programming," such as "On the Media," "Car Talk," and "Speaking of Faith." It is noteworthy that, after a quick look at the WSUI schedule I don't see any subject specific programming being produced by IPR -- except for "Live From Prairie Lights." And now that is to be cancelled. If this is more than a coincidence it might be something the "IPR senior team" would want to rethink some time.

As mentioned in yesterday's entry, below, the BBC runs circles around American radio -- NPR as well as commercial -- by any and all measures, so it may not be totally useful to choose it as a benchmark. But it's nonetheless both fair and relevant to note that among the BBC World Service's 58 programs listened to by citizens around the world on all continents is its literary program, "World Book Club."

Coming up with a program format that is both sufficiently substantive to avoid embarrassment for an "educational" radio station, and sufficiently interesting to hold an audience, is not easy. I don't mean to pretend that it is.

But it is inconceivable to me, given Iowa City's resources, that it would be impossible to come up with a successful program with a literary focus.

Distinguished writers from around the world are in residence as part of the UI "International Writing Program" -- indeed some of them are on the Press-Citizen's op ed page this very morning. More writers are here for the "Iowa Writers Workshop" two-year residency program. There are other writers who make Iowa City their home. There are the professors who work with these programs. There are the authors whom the book publishers are happy to send here to speak, sign, and sell books -- formerly as a part of "Live From Prairie Lights." Most of the heavy hitter lecturers who are brought to campus are also authors. There are innovative programs teaching writing -- a need throughout Iowa's schools -- in our K-12 schools, and university (including our law school). There would be reports on the progress of the "Stories Project."

As I say, it is inconceivable that there is not somehow, some way, to draw upon all of these resources (and the more creative ideas from those whose profession it is to come up with creative programming ideas) to come up with a successful literary program from one of the world's few, and great, "cities of literature."

In the 1930s most radio programs were broadcast before live audiences -- as are some videotaped situation comedy TV shows today. "A Prairie Home Companion" and "Michael Feldman's 'Whad'ya Know?'" are two examples of that old model carried by IPR. The only locally produced audience radio shows that immediately come to mind are Ben Kieffer's "Java Blend" -- and "Live From Prairie Lights." So that's another reason why killing "Live From Prairie Lights" will be a significant loss in the IPR offering.

Here is the blog entry as it appeared yesterday morning, November 11:
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Jonathan Ahl, Iowa Public Radio's News Director, arrived in Iowa from out of state less than four months ago. However, he feels he already knows enough about Iowa, Iowa City, and the University of Iowa's role in the history of broadcasting, to kill one of the most uniquely creative and educational radio programs to come out of this literary community: "Live From Prairie Lights." Peter Gustin, "IPR kills 'Live from Prairie Lights,'" Daily Iowan, November 10, 2008, A1.

"Live From Prairie Lights" was a community event -- whether you went to the talk while it was being broadcast, or listened from home. It got folks into an independent bookstore (as distinguished from Wal-Mart's book selection or those of the chains). It gave authors and publishers a little more of a chance to make it in this electronic age. It gave readers a chance to meet the authors, buy their books, and get their autograph, in a social setting where they could visit with neighbors with similar interests.

Of course, once the likes of Jonathan Ahl decided that a program that included "live" in its name could just as well be taped and broadcast at off-peak times, needless to say the program lost some of its allure and role in the community and in the world of books.

Its recently announced death is reminiscent of the fate of the news anchor, in Paddy Chayefsky's 1976 movie "Network": "Howard Beale, the first person in the history of television to be killed for bad ratings."

For that is apparently the crime that prompted Judge Ahl to unilaterally hand down the death sentence for this extraordinary program. See Jeff Charis-Carlson, "'Live from Prairie Lights' no longer," Iowa City Press-Citizen, November 10, 2008, p. A11 (an interview with Ahl). For a contrary view see this morning's op ed column, Marvin Bell, "Some dim bulbs at public radio," Iowa City Press-Citizen, November 11, 2008, p. A9.

WSUI-AM was not only one of the nation's first educational radio stations, it was one of the country's first radio stations, period. ("WSUI had its beginning in 1919 in the basement of the University of Iowa Physics Building. Starting with the operation of a 10-watt transmitter under the call sign 9YA, the station is the oldest educational broadcasting station west of the Mississippi River, making the University of Iowa a pioneer in public broadcasting.") Not incidentally, the University of Iowa also played a major role in the early development of television.

Educational AM radio stations, and subsequently those located on the FM frequencies we set aside for "educational" FM stations (such as KSUI-FM) were to have four characteristics:

1. An extension of the educational mission of the university, providing educational programming for Iowans who are not, as well as those who are, enrolled as students

2. Local programming, drawing from, and designed to serve, the needs, tastes and interests of its community of license

3. Stations operated under the supervision of, and financially supported by, their licensees: a university or other educational institution

4. Programming and announcements devoid of ties to commercial institutions or commercialism
This Friday, November 14, will mark the 86th anniversary of the first broadcast from the BBC. The man who set its tone, and served as its director-general from 1922 to 1938, Lord John Reith, "envisaged an independent British broadcaster able to educate, inform and entertain the whole nation, free from political interference and commercial pressure." "History of the BBC."

The BBC has, for the most part, held fast to that mission over the years. Its "World Service" radio remains, today, not only one of the best but sometimes the only, source for American listeners looking for in-depth reporting of the really important stories not only from Europe, Asia, and Africa, but from America as well. From "Global Business" to "From Our Own Correspondent" the BBC really has no equal.

WSUI, or rather 9YA as it then was, was already on the air when Lord Reith's BBC began broadcasting.

During the 1920s Iowa's own Herbert Hoover, then Secretary of Commerce, called a series of "radio conferences" in Washington that laid the foundation for what became the standards applied by the Radio Commission of 1927 -- ultimately to become the Federal Communications Commission in 1934.

Of course we went about the structuring and regulation of the broadcasting industry, and the ultimate creation of "educational broadcasting," in our own uniquely American way. But there was a remarkable level of agreement around the world as to the potential, and responsibility, of broadcasters.

Take the matter of commercialization.

Then-Secretary of Commerce Herbert Hoover's oft-quoted objection was, "It is inconceivable that we should allow so great a possibility for service [for news, for entertainment, for education] to be drowned in advertising chatter." Herbert Hoover, The Memoirs of Herbert Hoover: The Cabinet and the Presidency 140 (1952), quoted in Erik Barnouw, A Tower in Babel: A History of Broadcasting in the United States 96 (1966). Apparently the broadcasters and other members of the first Radio Conference agreed. Their Recommendation III.E. provided, "It is recommended that direct advertising in radio broadcasting service be absolutely prohibited . . .." Report of Department of Commerce Conference on Radio Telephony, Rad. Serv. Bull., May 1, 1922. See Nicholas Johnson, "Forty Years of Wandering in the Wasteland," Federal Communications Law Journal, May 2003, p. 521, 527-28, n. 17.

WSUI once broadcast classes, live from lecture halls on campus (including my father's popular "general semantics" course). Such use of WSUI was, presumably, considered a part of the University's mission of providing education, for free, to those well beyond its campus.

WSUI's operations were financed by the Iowa Legislature and University of Iowa -- not commercials ("corporate underwriting"). As legislators and university administrators increasingly failed to see the value of this asset, they cut its funding (and, not incidentally, later sold off WOI-TV in Ames). With no alternative, programs were increasingly interrupted to pitch products and services -- not to mention "week-long commercials" ("pledge drives") begging for funds.

Before the arrival of National Public Radio the programs were in large measure of necessity, as well as by design, "local." Now the distinctive local qualities of WSUI, WOI and KUNI, and their sister stations, have been deliberately destroyed with the creation of something called "Iowa Public Radio" run by faceless and heartless bureaucrats who know little of these stations' history, mission, and contribution -- and seemingly care less.

Killing "Live From Prairie Lights" is only the latest evidence of the extent to which those entrusted with responsibility for the protection, preservation and healthy growth of this precious if fragile institution have increasingly failed it over the years.

(As evidence that we're not doing much better with today's technology, the ability to deliver education "online" -- an idea I pushed to no avail 25 years ago for the UI -- see Erin Jordan, "Professors collect big bucks for online classes," Des Moines Register, November 9, 2008. I fear the "solution" now in place carries with it as many difficulties as the supposed "problem.")

Ratings

"Ratings" are an appropriate metric for commercial broadcasting, stations in the business of selling their audience (the product) to the advertiser (the consumer) at a cost-per-thousand (audience members) in an effort to maximize profit.

They are not an appropriate metric for educational, expressly "non-commercial," radio.

Public access cable television programming had to deal with the same issue. Some programmers in the early days, not to mention city and cable company administrators, wanted to create network-entertainment-style programming and measure its contribution by ratings. They came to see that there were other values from community-members-created video programming than mere audience numbers -- including such things as conversations among retirement home residents at various locations around an urban area, church services thereby available to shut-ins, the ability of the fire chief to hold remote "staff meetings" with all of a community's fire houses, or even smoke detectors in cable subscribers' homes connected by cable television (that could, not incidentally, reduce fire insurance rates for a community by as much as 50%).

Should C-SPAN be canceled because its ratings are less than those for ABC's "Dancing With the Stars"? Of course not. It serves an entirely different purpose. So it is with educational radio stations. They're not in the business of selling their audiences to advertisers and their programming should not be evaluated by administrators as if they were.

I have two major points to make about ratings -- illustrated, you will not be surprised to discover, with two stories.

CBS' "60 Minutes." Early in its history CBS executives wanted to cancel "60 Minutes." Why? Well, of course: "bad ratings." As an FCC commissioner I had no right or power to be dictating network programming. But I knew a hit when I saw one, and encouraged the network to stick with it, give it time. What happened? Here's how the program's executives relate the history today:

60 Minutes, the most successful broadcast in television history, celebrates its 40th anniversary in September 2008. Offering hard-hitting investigative reports, interviews, feature segments and profiles of people in the news, the CBS News magazine has been the number-one program a record five times. It also finished among Nielsen's annual top-10 list for 23 consecutive seasons - a record never even approached by another program. 60 Minutes finished the 2007-08 season as the most-watched news broadcast, making Nielsen's weekly top-10 list 16 times over 33 telecasts.

The program has won more Emmy Awards than any other primetime broadcast, including a special Lifetime Achievement Emmy. It has also won virtually every other broadcast journalism award, plus 15 Peabody awards for excellence in television broadcasting. In the last year, 60 Minutes has won all of the major awards: four Emmys, a DuPont-Columbia University Silver Baton, a Peabody, an RTNDA Edward R. Murrow award, an RFK Journalism Award and a Sigma Delta Chi award from the Society of Professional Journalists.

60 Minutes was created in 1968 by Don Hewitt and premiered on CBS September 24th of that year.
"Program Facts," CBS' "60 Minutes."

My point is obviously not that if only we'll stick with "Live From Prairie Lights" long enough it will someday have ratings equivalent to "60 Minutes." So what is my point?

The moral of this story is simply that hasty executive decisions to cancel shows (or murder Howard Beale) for "bad ratings" often become self-inflicted wounds. And if that is sometimes true for commercial broadcasting it is certainly true for educational broadcasting.

I never had that many conversations with Richard Nixon. He was not my favorite president. But I recall, in connection with this "Live From Prairie Lights" flap, an insight of his that stuck with me over the years. We were talking about media power in general, and public broadcasting in particular, when he said, "Do you realize that I can reach more people from the smallest radio station in Mississippi than if I were to speak in the local stadium?"

It influenced my accepting invitations to appear as a guest on what were then the TV networks' late night talk shows. In order to reach as many people as would see one of those shows, I calculated, I'd need to speak to a room-full of people at 8:00 a.m., 9:00 a.m., and every hour throughout the day, five days a week, 52 weeks a year -- for three hundred years!

The Daily Iowan, linked above, reports that "Live From Prairie Lights" has an audience of 1600. As Marvin Bell writes this morning, linked above, it may be far more than that. Audience measurement is a notoriously inexact science, especially when dealing with listeners in fairly small markets. But put that aside.

Jonathan Ahl told Jeff Charis-Carlson, also linked above, that another of the reasons for the program's cancellation was the cost of its staff. This is a staff, I should note, of primarily one: Julie Englander.

OK. Now for the comparison.

I am a big fan of the UI Lecture Committee's efforts in bringing headliners to our campus. (Disclosure: I used to do a lot of public lecturing myself through the Leigh Lecture Bureau in New York and Princeton.)

We often get audiences of 1000, 1500, or more to attend these lectures in the IMU ballroom. The lectures are free to the audience, but not cheap for the committee. Lecture fees of $10,000 to $25,000 are common. We paid, I believe, $35,000 for Karl Rove.

You get my point, right?

I don't know what we're paying Julie Englander, but I can't imagine it's many multiples of a single lecture fee. And how many people are we reaching? Roughly what we reach with a public lecture. And what do we have to pay these "lecturers"? Zilch, nada, zero.

How many professors do we have who are lecturing to 1600 students at a time?

Utilizing another technology, we are apparently paying them $280 per online student.

If Julie were paid $280 for every member of her 1600 audience for whom she is "teaching literature," she would be pulling down $448,000 per semester.

By university standards for class enrollment -- or even public lectures -- 1600 is an enormous audience.

Any way you look at it -- by the numbers, from the perspective of history, or with the application of a little common sense -- canceling "Live From Prairie Lights" is a dumb move from what Marvin Bell calls "a dim bulb." "And that's all she wrote."

Let's hope it's not "Ahl he wrote."

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