Showing posts with label business plans. Show all posts
Showing posts with label business plans. Show all posts

Wednesday, March 20, 2013

Thinking About War -- Before Starting One

March 20, 2013, 8:00 a.m.

Iraq: What Were We Thinking? We Weren't Thinking

This week marks the tenth anniversary of our ill-considered, ill-fated, unprovoked, unproductive, super-deadly, super-expensive, preemptive war of choice in Iraq.

Remember the lines from the Viet Nam War song, "War. What's it good for? Absolutely nothing"? (If not, click the link and read them.)

Unfortunately, the Iraq War was "good for" considerably more than "absolutely nothing." In addition to the hostility we created among Iraqis and throughout the Muslim world, thereby accelerating the recruitment efforts of al Qaeda, the destabilization of the Middle East, the tens of thousands of dead and disabled men, women and children, disrupted families and businesses, orphaned children, billions of property damage, and destruction of centuries old cultural artifacts from this "cradle of civilization," there is also the addition of some $2 trillion to our nation's mounting gift of debt to our grandchildren (after we've properly paid our wounded and surviving veterans for the rest of their lives). [Photo credit: multiple sources.]

Among all the regrets over which we should be grieving this week of remembrance, is that all of these consequences not only could have been predicted, they were predicted.

Although as Maritime Administrator I played some role with regard to sealift to Viet Nam, I claim no expertise in matters of war strategy. I have never been a member of the Staff to the Joints Chiefs of Staff, a member of the faculty of any of our war colleges, nor an author of any of "The Pentagon Papers."

My point is not that my early insights are evidence of my brilliance. Indeed, quite the opposite. My point, my question, is if these questions were so obvious to me, with no expertise in the strategy of war, or responsibility for launching an Iraq War of choice, why were they not even more obvious to those who had that expertise and responsibility? And if there were those within government who shared these concerns, as I assume there must have been, why were they rebuffed or overruled by their superiors?

Anyhow, here on this tenth anniversary, as we mourn their decision, is a republication of a column I wrote ten years ago:

Ten Questions for Bush Before War
Nicholas Johnson
The Daily Iowan, Guest Opinion
February 4, 2003, p. A6

As a university community we don’t just “support” or “oppose” the war in Iraq. We value data and reasoned analysis. We ask questions.

Put aside the nukes in North Korea. Put aside the emotionally charged arguments. Not that they’re irrelevant. But just consider these 10 questions you might want to ask your public officials, academic colleagues, any presidential candidates you happen upon – and yourself.

1. Al Qaeda is alive and well, just over the Afghanistan border and in 60 countries. Why start a new war before resolving the last? How is "homeland security" improved by diverting focus from Al Qaeda?

2. Global Muslim support is essential to a successful war on terrorism. Threatening war with Iraq increases Muslims’ hatred – and terrorists’ recruiting. What benefits from war in Iraq exceed the costs of increased terrorism here?

3. Iraq war or not, our arrogant, go-it-alone saber-rattling has squandered valuable post-9/11 global good will. Our worldwide economic, democratic, military and human rights efforts require allies. How does alienating them serve our national interest?

4. President Bush says Saddam might use weapons of mass destruction. The President may be wrong; but especially if he's right, why fail to heed the CIA's warning: Saddam's most likely to do so only if attacked?

5. The administration’s inherited budget surpluses have become deep deficits. War with Iraq adds billions to our grandchildren’s national debt. Why abandon our relatively low-cost policy of containment? Why now? And, if so, why not increase taxes to pay as we go?

6. The Administration’s policy of global military domination and preemptive wars reverses 200 years of American policy, violates international law, the UN Charter, NATO Treaty, and possibly the U.S. Constitution. China could use the theory to justify attacking Taiwan. How is national security improved by setting back 50 years of progress in international relations?

7. Once the dogs of war are unleashed, there’s no controlling where they go. If we let the dogs out, minimally we lose Middle East stability. Worst case, we start World War III. How does risking either serve our interests?

8. What’s “war” in a city? We can level Baghdad, as we did Dresden and Hiroshima. That’s lots of “collateral damage.” We can send in ground troops. But even a weakened Hitler was able to kill the 10,000 Russian soldiers who tried that strategy in Berlin. What military strategy makes a Baghdad war “winnable” – with acceptable levels of civilian and U.S. casualties?

9. Assume the improbable: a war that’s quick, cheap, decisive and contained. What then? Why will Saddam’s successor be better? How can he prevent civil war among Iraq’s factions, let alone Middle East chaos? Our man in Afghanistan is still under attack even in Kabul. Why will our man in Baghdad do better? What will it cost us to rebuild Iraq? Will we keep bases there forever? Or will we abandon Iraq for wars elsewhere – as we’ve done in Afghanistan?

10. Iraq sits atop the world’s second largest oil reserves. How much of this proposed war is about oil? How will U.S. occupation of Iraq affect the interests of U.S. oil companies -- and consumers? Which campaign contributors profit from this war?

Washington hasn’t, yet, provided satisfactory (to me) answers to these and other questions. Maybe we can find them in Iowa City.
As it happens, the lessons from this disaster go far beyond governmental decisions about war, and the consequences for Defense Department appropriations and their impact on our national debt.

"What were you thinking?" we sometimes wonder about (or ask) teenagers. Occasionally, we're even wise enough to put that question to ourselves. And the most honest response is often, as with our War in Iraq, "We weren't thinking."

Although the questions are different, decisions regarding our choice of career, college, spouse or partner, apartment or house, automobile, entrepreneurial business, exercise regime, hobbies and volunteer activity, and more, are also subject to a similar kind of rational, analytical thinking our government should have used before going to war in Iraq -- even if the consequences for getting it wrong are far greater from war than from our personal failures to think before acting.

The Small Business Administration reports that a full 50% of all new businesses fail sometime within five years. At least one of the reasons why, perhaps the most important reason, is the failure to take seriously the necessity of a "business plan" and the thinking that goes into it -- including the failure to use what the Small Business Administration makes available for free to all budding entrepreneurs as the step-by-step instructions for creating such a plan.

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For my additional pre-war thinking in columns throughout 2002, see

Nicholas Johnson, "Search for Better Response Than War; Don't Reward the Terrorists, but Understand Their Interests," Des Moines Sunday Register Opinion/Iowa View, June 30, 2002, p. OP3;

Nicholas Johnson, "Let's not get between Iraq and a hard place," Omaha World-Herald, August 13, 2002 (and as published in the Iowa City Press-Citizen and as submitted to both);

Nicholas Johnson, "On Iraq, Tell the Rest of the Story," Iowa City Gazette, October 2, 2002, p. A4;

Nicholas Johnson, "Capitalists Can Help U.S. Avert War with Iraq," Iowa City Press-Citizen, Sunday Insight, October 6, 2002, p. A11;

and the March 2002 lecture, Nicholas Johnson, "Rethinking Terrorism," National Lawyers Guild Conference, University of Iowa, Iowa City, Iowa, March 2, 2002.

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Friday, August 15, 2008

Earthpark, Editorials and Beating Dead Horses

August 15, 2008, 10:25 a.m.

Currently Most Popular Blog Entries
"UI Sexual Assault Update," July 19-August 9, and related Web page, "University of Iowa Sexual Assault Controversy -- 2007-08," July 19-present.
"Earthpark: 'Pretty Quiet Phase; No Timetable to Speak of,'" August 14, 2008.
"Media's Medicines," August 12, 2008.
"Public Transportation and Energy Policy," August 11, 2008.
"Random Thoughts on Law School Rankings," April 29, 2008.
"Police Accidental Shootings -- Of Themselves," May 9, 2008.
"Georgia on My Mind," August 13, 2008.
"Anonymous Electronic Speech," August 10, 2008.
And see, "500+ Posts Index"


Beatings Prove Ineffective in Resuscitating Dead Horses

Yesterday The Gazette reported the demise of Earthpark. See, Nicholas Johnson, "Earthpark: 'Pretty Quiet Phase; No Timetable to Speak of,'" August 14, 2008.

Today it's making an editorial effort to beat some life back into this dead horse. Editorial, "Earthpark's Fade is Lamentable," The Gazette, August 15, 2008, p. A4.

Here are some excerpts:

Visionary. Bold. Spectacular. . . . We don't enjoy the prospect of giving up on this idea [that] represented the type of forward thinking that the Vision Iowa Program was intended to generate . . . a world-class attraction that would provide a big economic boost to the state . . .. [Notwithstanding the reduction from a $350- to a $140-million project it is] still a grandiose endeavor. . . . [T]he [Senator Grassley $50-million earmark] grant was rescinded in December when the developers missed a deadline to provide matching support. . . . Earthpark's demise in Iowa . . . should be lamented. . . . We'll likely never know if it could have worked here. At the least, we hope . . . entrepreneurial Iowans won't be discouraged about dreaming and putting big ideas on the table again."
Where does one begin with this kind of boosterism, cheer leading "analysis"?

Before I start on that, there's a related matter worthy of comment.

Earthpark's online listing of its board of directors includes "Joe Hladky/Gazette Communications," now identified on The Gazette's editorial page as "Chairman of the Board" of Gazette Communications (having formerly been President and Chief Executive Officer).

To the best of my knowledge this association has never been revealed over the course of the last ten years in any article or editorial praising Earthpark.

Don't get me wrong; I had tremendous regard for this locally-owned newspaper-television media company as an FCC commissioner, and I still do. The civic leadership it offers eastern Iowa in general, and Cedar Rapids in particular, is remarkable -- as is its news coverage, especially for a paper with a subscription base of its size. It's been innovative technologically, as with its online version. KCRG-TV is my TV station of choice, and our family has long subscribed to the hard copy version of The Gazette. Obviously, much-to-all of this can fairly be credited to Mr. Hladky, the other executives, and editors.

But I do think an undisclosed association of a newspaper executive as a board member of a local project being reported on, and editorialized about, is at least mildly troublesome.

The Society of Professional Journalists' "Code of Ethics" provides, in part:

Journalists should:

— Avoid conflicts of interest, real or perceived.
— Remain free of associations and activities that may compromise integrity or damage credibility.
— [S]hun . . . service in community organizations if they compromise journalistic integrity.
— Disclose unavoidable conflicts.
I'm not going to pass judgment on whether what was done was technically "unethical." I'll leave that to The Gazette's ombudsperson, journalism professors, professionals, and others. Though I rather suspect the paper would not permit a reporter to cover a story about a controversial proposal of an organization while simultaneously serving as a board member of that very organization.

But I have and will comment about the analysis in this morning's editorial. Much of what I have to say about it can be found in my Earthpark/Iowa Child Web site, and the 30 or so publications of mine to which it links (along with the hundreds of news stories and commentaries of others), and yesterday's blog entry, Nicholas Johnson, "Earthpark: 'Pretty Quiet Phase; No Timetable to Speak of,'" August 14, 2008.

Much of what I've questioned about Earthpark's first ten years is illustrated in the editorial.

* The issue here is not whether something is "visionary. Bold. Spectacular" and "forward thinking." It's not about the desirability of encouraging "entrepreneurial Iowans" to dream and put "big ideas on the table." Of course we need "visionary" ideas -- at least those that can pass "the laugh test" (which the rain forest failed).

* The issue involves the next step: the evaluation of those ideas; are they economically, technologically, environmentally and politically feasible? Is there local support -- for the idea, and the provision of the necessary money? Is that money in hand to complete the project? Is there a clear focus of purpose? Is there a business plan, and if so is it realistic in its projections of a cash flow sufficient to keep the project in operation? Not only did the rain forest fail these tests as well, the cheer leaders and editorial writers (including this morning's) failed to even acknowledge that such issues were relevant. It was sort of, "Damn the torpedoes; it's visionary; full steam ahead; let's do it."

* To say that "the developers missed a deadline" is misleading at best; it sort of suggests that of course they had the $50 million match in the bank, but somehow overlooked filing some paperwork on time. More accurate would be to acknowledge that the developers were unable to find a single Iowan, or Iowa community, willing to contribute a single dime to this project over the course of ten years' of vigorous fund raising efforts (beyond the seed money from the guy with the idea, Ted Townsend).

* Similarly, to characterize this scaled back proposal as "still a grandiose endeavor" is also misleading. It fails to acknowledge that the project's own consultants advised the board that it would need to create "the world's largest" -- requiring about a $350-million structure -- to have a prayer of making a go of it. A $140-million indoor rain forest is virtually doomed to financial failure and is scarcely a "grandiose endeavor."

* Finally, there's the matter of the use of taxpayers' money. If an entertainment/educational venue can't make a go of it with marketplace forces, if owners, investors, venture capitalists and banks' loan officers aren't willing to put money into it, why should taxpayers? But I won't go on about that.

Boosterism and "vision" have their place. So do realism, analysis, detailed business plans, and a close watch over taxpayers' money. The mainstream media and public officials do no one a favor when they concentrate exclusively on the former while ridiculing those who insist on going through the latter.

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